Put a little dynamic into your mobile marketing campaign!

Mobile Marketing messages Campaign

Everything from QR codes to mobile commerce apps can help when you use them properly. If there’s anything that can be learned from 2012, it’s that mobile marketing is here and it can play a very important role in the overall successes that a business can achieve. However, as it is still new, many companies are still struggling to understand how to use it. Now that 2013 is nearly half over, it is clear that you need to include mobile marketing in your overall mix, but you may still be…

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How to get started in mobile marketing

Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity. What isn’t quite as obvious is how to get started and how a marketer should guide a business into the channel for the first time. What are those critical first steps that should be taken from having absolutely no mobile presence, to easing in the door and then taking off for the best successes?…

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QR Codes on Steroids

Onvert.com Website

What’s a QR Code? They are those rather odd looking black and white square barcode now appearing in your magazines, newspapers and on your favorite products. By scanning them with an app on your phone they can open websites. Truth is we believe the QR code is just a bit, well, boring. Why not shake it up – perhaps add 3D layers, and sound? That humble QR code can do so much more for you if it’s an onvert™ code. Onvert can do everything a QR can do plus 3D…

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How to evaluate a mobile loyalty program

Mobile Loyalty Program Marketing

Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is the program transactional? Even though it is being used through a new technology…

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Experts recommend that businesses not ignore Boomers’ money

Mobile Marketing

According to experts in mobile marketing, businesses are wasting their money by focusing exclusively on younger customers while building their campaigns, instead of targeting older demographics which have more money to spend. Businesses have become so attached to the idea that young people are the ones who use their mobile devices most frequently that they are entirely missing out on the most rewarding marketplace, the Baby Boomer generation, which has significant amounts of disposable cash just waiting to be spent. Managing Director Steve Downes, from Juice Digital, which is the…

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Top recommendations for the local-mobile return of pay per call

Mobile Marketing

Pay per call is a service that gives marketers the ability to pay a flat fee for every call that results from a campaign or ad, and though it had shriveled over the years, the mobile explosion has made it likely that the advertising technique will come back with a vengeance in 2012. Local search is no longer limited to laptops and desktop computers, but is now working its way into the mobile universe, too, as consumers increase their reliance on their smartphones and tablet computers. Marketers are recommending that…

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CommerceTel Corporation announces its selection as the UFC mobile tech partner

Ultimate Fighting

Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes around the globe. The UFC was first broadcast on network television in November 2011,…

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mobiManage announces launch of mobile content management system for apps and websites

Mobile-Commerce

mobiManage has announced the release of the second generation of its mobile CMS systems, precisely four years after the initial American release of the original systems. This latest release includes upgrades to the feature designs and a completely new engine. IT offers a single platform on which Android and iPhone apps alike, as well as mobile websites and tablet products can all be managed. These latest upgrades also provide capabilities for adding features for mobile marketing to an app or website, including QR codes and NFC tags, banner ads, and…

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Constant Contact takes on mobile marketing to an entirely new degree

Mobile Marketing

Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…

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Facebook announces partnership with Bango for mobile payment services

social media marketing

Facebook, the largest social network in the world, has announced that an agreement has been signed between it and Bango, and analytics and mobile billing company based in the United Kingdom. The technology at Bango concentrates on an increasing consumer market of smartphone owners who use their devices to access the internet and who are using their devices more frequently for making purchases and other online transactions. The white-label products from the company are able to collect mobile payments for the purchase of online services and content, and can also…

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