what is mobile marketing Archives

Put a little dynamic into your mobile marketing campaign!

07/14/2013 Jesse Collins

Everything from QR codes to mobile commerce apps can help when you use them properly. If there’s anything that can be learned from 2012, it’s that mobile marketing is here and it can play a very important role in the overall successes that a business can achieve. However, as it is still new, many companies are still struggling to understand how to use it. Now that 2013 is nearly half over, it is clear that you need to include mobile marketing in your overall mix, but you may still be…

How to get started in mobile marketing

07/13/2013 Sam Lambert

Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity. What isn’t quite as obvious is how to get started and how a marketer should guide a business into the channel for the first time. What are those critical first steps that should be taken from having absolutely no mobile presence, to easing in the door and then taking off for the best successes?…

QR Codes on Steroids

03/18/2012 Guest Post

What’s a QR Code? They are those rather odd looking black and white square barcode now appearing in your magazines, newspapers and on your favorite products. By scanning them with an app on your phone they can open websites. Truth is we believe the QR code is just a bit, well, boring. Why not shake it up – perhaps add 3D layers, and sound? That humble QR code can do so much more for you if it’s an onvert™ code. Onvert can do everything a QR can do plus 3D…

How to evaluate a mobile loyalty program

03/11/201203/10/2012 Julie Campbell

Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is the program transactional? Even though it is being used through a new technology…

Experts recommend that businesses not ignore Boomers’ money

02/27/2012 L. Green

According to experts in mobile marketing, businesses are wasting their money by focusing exclusively on younger customers while building their campaigns, instead of targeting older demographics which have more money to spend. Businesses have become so attached to the idea that young people are the ones who use their mobile devices most frequently that they are entirely missing out on the most rewarding marketplace, the Baby Boomer generation, which has significant amounts of disposable cash just waiting to be spent. Managing Director Steve Downes, from Juice Digital, which is the…