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Starbucks to end partnership with leading mobile payments firm

12/26/201412/23/2014 Stephen Vagus

Starbucks and Square will no longer be working together in the mobile commerce space Starbucks has become a major leader in the mobile payments space. The company has managed to find success in the mobile market with the help of Square, a mobile commerce specialist. The two companies first began working with one another in 2012, when Starbucks began using the mobile payment services offered by Square. While the two companies have managed to find success in working with one another, their partnership is set to come to an end.…

Starbucks mobile payments are breaking up with Square

12/24/201412/22/2014 L. Green

The relationship started in 2012, but comments from both companies have indicated that the partnership is ending. The mobile payments partnership that brought Square to Starbucks back in 2012 has now been announced to be coming to an end, according to statements that have been released by both of those companies. This has been only one of the changes that have occurred since Square announced the retirement of its Wallet. When the Square Wallet app was first launched, Starbucks became a key partner in its efforts to encourage adoption. The…

What makes Starbucks the ultimate mobile payments – and business – success story?

11/12/201411/11/2014 Julie Campbell

Apple Pay may be receiving a great deal of media attention but it is the coffee shop app that remains the winner. When it comes to the success of a mobile payments wallet app, no other company in the United States can compare to the success story that Starbucks has managed to make for itself through careful and clever strategy. Starbucks has mastered is the idea that while mobile commerce is important, success comes from a complete business model. The areas in which Starbucks has managed to bring vital components…

Mobile marketing engagement loves free coffee offers

11/11/201411/08/2014 Julie Campbell

Starbucks has now launching a new campaign in time for the holiday shopping season. When it comes to success in the smartphone based experience, Starbucks has always been the ultimate example of how to do things properly, and that café giant is now launching a mobile marketing campaign that will represent something totally new for the company. Traditionally, Starbucks pushes gift cards throughout the length of the holiday shopping season. This year, they are taking their push for gift cards a step further through the use of mobile marketing by…

Starbucks finds more success in mobile commerce

07/31/201407/31/2014 Jesse Collins

Company continues to see success through its innovative mobile application Starbucks has found a great deal of success in its mobile commerce endeavors. The company has been trying to embrace mobile consumers for some time, launching various marketing and engagement initiatives throughout the years. These initiatives have been met with varying degrees of success, but introducing consumers to mobile payments has been the most successful initiative from the company to date. According to CEO Howard Schultz, Starbucks is now supporting some 12 million active users through its mobile application in…