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Wal-Mart uses @WalmartLabs to try to boost sales online

Wal-Mart uses @WalmartLabs to try to boost sales online

(adsbygoogle = window.adsbygoogle || []).push({}); Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Jennings Social Media Marketing launches new QR code and SMS service

Jennings Social Media Marketing launches new QR code and SMS service

Jennings Social Media Marketing has announced the launch of a new service that will help clients engage mobile consumers through the use of QR codes and SMS messaging. The number of people with smart phones is growing quickly, making it more important for companies to adopt mobile marketing strategies. Jennings, along with other marketing agencies, believes that QR codes are one of the best ways to engage mobile consumers and the new service will give … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Could Google+ ever become as influential as Facebook?

Could Google+ ever become as influential as Facebook?

Social networks are the hot thing and dozens of them have appeared online, each attempting to take some of the market share that has already been claimed by Facebook, Twitter, Linked in and, mostly formerly, MySpace. This has lead to a significant debate over whether Google+ will ever have the type of influence that those other established social networks have held, or if it will simply become one of a tremendous number of copycats and failures … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Fusing social media and mobile marketing

Fusing social media and mobile marketing

Businesses are rapidly discovering that social media and mobile marketing are both key to their advertising successes, but without a large corporation’s budget for a marketing strategy, it isn’t always obvious how these two elements can be combined in order to generate a seamless campaign and appeal to mobile device users. Social networks are beneficial because they allow a high degree of interaction between businesses and their customers. Consumers can follow the latest news from a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

What is the future of Google+ and what will it become?

What is the future of Google+ and what will it become?

Google+ has been available since the beginning of the summer and it already has approximately 40 million users, which would be even more notable if it came anywhere close to comparing to the 700 million members with Facebook. Though these figures are causing many people to start to think that Google+ is yet another blunder by Google, following Wave and Buzz, it is important to consider the number of people who actually use Google every day. … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing

eMarketer data shows that 23 million American moms have profiles on Facebook

eMarketer data shows that 23 million American moms have profiles on Facebook

A newly released eMarketer report has shown that Facebook now has more mom profiles than it ever has before, and that the trend for mothers to continue registering with the social media platform is likely to continue in the same upward direction. The report showed that approximately 23 million American mothers who are currently active users of Facebook, meaning that they sign in at least occasionally to update their status, check their accounts, and communicate with … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Will the addiction to social media and all things digital continue long into the future?

Will the addiction to social media and all things digital continue long into the future?

Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, United States