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QR Code Press » Entries tagged with "social media marketing tips"

What is the future of Google+ and what will it become?

What is the future of Google+ and what will it become?

Google+ has been available since the beginning of the summer and it already has approximately 40 million users, which would be even more notable if it came anywhere close to comparing to the 700 million members with Facebook. Though these figures are causing many people to start to think that Google+ is yet another blunder by Google, following Wave and Buzz, it is important to consider the number of people who actually use Google every day. … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing

eMarketer data shows that 23 million American moms have profiles on Facebook

eMarketer data shows that 23 million American moms have profiles on Facebook

A newly released eMarketer report has shown that Facebook now has more mom profiles than it ever has before, and that the trend for mothers to continue registering with the social media platform is likely to continue in the same upward direction. The report showed that approximately 23 million American mothers who are currently active users of Facebook, meaning that they sign in at least occasionally to update their status, check their accounts, and communicate with … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Will the addiction to social media and all things digital continue long into the future?

Will the addiction to social media and all things digital continue long into the future?

Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

To succeed with social media marketing, you must learn to empathize

To succeed with social media marketing, you must learn to empathize

Social media is being used by virtually everyone these days, and marketers from around the world are scrambling to determine how to best take advantage of everything that it has to offer. One of the primary points that seems to have obtained universal approval is that the key to success with social media is empathy. This is because social media is different from other methods of communicating with consumers as the power belongs to the audience … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Businesses in Australia prefer email regardless of appeal of Facebook, Twitter, and SMS

Businesses in Australia prefer email regardless of appeal of Facebook, Twitter, and SMS

A top email and cross-channel marketing solutions company based in Australia, Responsys Inc., has announced the outcome of their second yearly Big Australian Report, which is the biggest study to examine the digital marketing behaviors of Australian corporations. This year’s Big Australian Report indicated that there was a notable increase in the number of marketing messages being sent to Australians. For instance, companies in that country were sending ten times more social messages, three times more … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Social Media Marketing

The top rules for effective social marketing

The top rules for effective social marketing

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Vizibility is working on new mobile platform that will leverage QR codes for social networking

Vizibility is working on new mobile platform that will leverage QR codes for social networking

QR codes are becoming increasingly entangled with social networking. The codes have been a versatile tool in the marketing world but their uses in that capacity appeal to a broad audience looking for a way to maintain their electronic reputations. Vizibility, a young company that specializes in search engine listing, is looking to take advantage of the social appeal of QR codes. The company has announced that it is developing a new mobile platform that … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, United States

Study shows that digital marketers are unsatisfied with currently available tools

Study shows that digital marketers are unsatisfied with currently available tools

According to a survey held by Web Liquid, a digital marketing agency based in New York, digital marketers are recognizing the value of social media monitoring, but are not fully satisfied with the tools available to get the job done. Social media marketing is already known to be highly important, with 74 percent of marketers making an effort to track online conversations held by consumers regarding their brands. The survey included the participation of 237 marketers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Experts announce 4 top ways to influence buyers

Experts announce 4 top ways to influence buyers

Marketing experts have released the results of their findings regarding today’s consumer, and have found that transparency, trust, buyer control, and social media are the top sources of influence over buyers. Though marketing has traditionally been built on a foundation of push techniques, and the 4 P’s (product, price, place, and promotion), those have been replaced by new and evolved influences, which are proof, value, enablement and outcome, and experience. Therefore, companies are discovering that in … Read entire article »

Filed under: Featured News, Mobile Marketing

Marketing Trends Turn to Social Media as a Critical Tool

Marketing Trends Turn to Social Media as a Critical Tool

Social media’s presence throughout the personal and professional online world has allowed it to rapidly become a foundation tool for marketing campaigns among companies ranging from independent entrepreneurs and small businesses to large multinational corporations. This is the result of the popularity and ever-present nature of social media, as well as the fact that among users of these platforms – such as Facebook, Twitter, and LinkedIn – 75 percent have viewed or connected their profiles with … Read entire article »

Filed under: Featured News, Social Media Marketing