M-commerce is a way of life in Hong Kong, says MasterCard survey

M-Commerce growth

Consumers in that region are quite comfortable with using their smartphones to research and buy products. Hong Kong consumers have made m-commerce into an everyday regular activity. When they want to shop for something online, it’s entirely commonplace to use a smartphone for the task. These trends were shared through the MasterCard Online Shopping Survey. Over 2 in every 5 Hong Kong residents had made a purchase over a mobile device in the prior 3 months. The MasterCard survey was conducted across fourteen Asia Pacific markets. Among these markets were:…

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Mobile shopping more likely among men than women

rumor mobile shopping men

A recent report from BI Intelligence has shown that male consumers shop far more often on smartphones and tablets. According to a report that was recently issued by BI Intelligence, when it comes to mobile shopping, it is male consumers who are considerably more likely to actually make a purchase than their female counterparts. This is an important finding, considering the fact that women are typically the target of marketing campaigns. The report showed that women and men shop online at a rate that is quite near to each other.…

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Mobile commerce on Christmas Day was led by smartphones

Holiday m-commerce shopping present

Shopping trends on December 25 were revealed by IBM and showed that cell phones beat out tablets. IBM has released its figures regarding mobile commerce and shopping trends that occurred on Christmas Day 2013, and it has shown that even though the tablet has been seen as the primary shopping device, it was smartphones that led the way on that specific day of the year. This is according to the IBM Digital Analytics Benchmark and the assessments it included. When it comes to mobile commerce both in traffic and in…

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Mobile commerce strategy at Walgreen’s attracting industry attention

mobile commerce mhealth augmented reality app walgreens

While some feel that the effort is a tremendous one in this channel, others are expressing their doubts. Walgreen is a company that is known for its regular and continuous innovation, and its mobile commerce strategy is now attracting attention from those in the industry who are seeking to decide whether the company has upheld its reputation over this channel, as well. This company invented the malted milkshake in 1922 and has been introducing firsts since then. The innovations have continued at Walgreen as self service shopping was introduced, replacing…

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Mobile commerce is more engaging to iPhone users

Mobile trends

These device owners use their smartphones for shopping far more than Android users. The latest mobile commerce survey has indicated that when it comes to shopping through the use of a smartphone, the iPhone is leading the way, being used for this purpose far more heavily than Android phone users. This research shows that Apple smartphone users make far more purchases over their devices than Android users. The study was performed by Forrester Research and indicated that 69 percent of American iPhone users had used their devices for making purchases.…

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Mobile commerce problematic to many shoppers

Mobile Commerce Trends

Many people who shop over their smartphones are dissatisfied with the problems they find on sites. According to Harris Interactive, 30 percent of all consumers who use mobile commerce will not return to shop at a site where they have experienced problems in the past, meaning that nearly a third are not willing to give a site a second chance. Among American smartphone owners, 71 percent say that they are using their devices for shopping purposes. Among those people who are using mobile commerce, 88 percent claim that they have…

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Mobile marketing opportunities are being missed by retailers

Mobile Marketing

These companies may be missing the mark, particularly in the areas of emails for smartphone users. According to the results of a recent study, only 23 percent of retailers in the United States and the United Kingdom are optimizing their emails for mobile marketing formats, shrinking their opportunities. This is important because using smartphones and tablets to check emails is becoming very common. According to recent research from Google Inc. smartphone users are, on average, checking their emails six times every day on their handsets. Moreover 61 percent of them…

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Mobile commerce website performance at Foot Locker drops through the floor

foot locker mobile commerce

The latest report from Keynote Systems has shown a massive drop in the site’s availability. The most recent Keynote Mobile Commerce Performance Index report has just been issued and has shown that Foot Locker has taken a considerable dive in its website performance. The retail chain experienced a very slow homepage load time at 17.42 seconds in the most recent week. This is a considerable decline from the Foot Locker’s previous mobile commerce site performance. For instance, in October 2012, it had achieved the number 1 position on that same…

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Mobile commerce threat emerges with new application

mobile commerce

New application poses serious security risk for the mobile commerce sector In a world where mobile devices are used for just about everything, security is no laughing matter. Mobile security is quickly becoming one of the most prominent concerns among those with smartphones and tablets, especially for those that participate in mobile commerce. As mobile commerce continues to grow, so too do the threats that are designed to steal and exploit a consumer’s financial information. A new malicious mobile application was recently discovered that aims to do just that. App…

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Mobile commerce performance from Victoria’s Secret jumps 18 index spots

mobile commerce victoria's secret

The retailer made considerable improvements to its smartphone friendly site, said Keynote. The Victoria’s Secret Direct smartphone friendly website performance jumped by 18 spots on the Keynote Mobile Commerce Performance Index during the week that ended on April 21. The retailer’s website homepage for smartphones experienced an average load time of 6.74 seconds. The Victoria’s Secret mobile commerce site homepage was also able to successfully complete its loading 99.49 percent of the time. This, according to the statistics collected by Keynote during that week. When the load time and the…

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Mobile commerce technology uses pictures to find products

Mobile Commerce Shopping

The new Visual Fashion Finder from Cortexica compares a retailer’s catalog images to a shopper’s photos. Cortexica, a provider of image recognition technology, has just announced that they have made an important step toward a way to be able to take a picture of anything, and then apply that image to mobile commerce purposes so that it can be instantly purchased online. The tool is being called the Visual Fashion Finder and allows shoppers to use their smartphones in a new way. The Visual Fashion Finder would work through the…

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