Mobile commerce problematic to many shoppers

Mobile Commerce Trends

Many people who shop over their smartphones are dissatisfied with the problems they find on sites. According to Harris Interactive, 30 percent of all consumers who use mobile commerce will not return to shop at a site where they have experienced problems in the past, meaning that nearly a third are not willing to give a site a second chance. Among American smartphone owners, 71 percent say that they are using their devices for shopping purposes. Among those people who are using mobile commerce, 88 percent claim that they have…

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Mobile marketing opportunities are being missed by retailers

Mobile Marketing

These companies may be missing the mark, particularly in the areas of emails for smartphone users. According to the results of a recent study, only 23 percent of retailers in the United States and the United Kingdom are optimizing their emails for mobile marketing formats, shrinking their opportunities. This is important because using smartphones and tablets to check emails is becoming very common. According to recent research from Google Inc. smartphone users are, on average, checking their emails six times every day on their handsets. Moreover 61 percent of them…

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Mobile commerce website performance at Foot Locker drops through the floor

foot locker mobile commerce

The latest report from Keynote Systems has shown a massive drop in the site’s availability. The most recent Keynote Mobile Commerce Performance Index report has just been issued and has shown that Foot Locker has taken a considerable dive in its website performance. The retail chain experienced a very slow homepage load time at 17.42 seconds in the most recent week. This is a considerable decline from the Foot Locker’s previous mobile commerce site performance. For instance, in October 2012, it had achieved the number 1 position on that same…

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Mobile commerce threat emerges with new application

mobile commerce

New application poses serious security risk for the mobile commerce sector In a world where mobile devices are used for just about everything, security is no laughing matter. Mobile security is quickly becoming one of the most prominent concerns among those with smartphones and tablets, especially for those that participate in mobile commerce. As mobile commerce continues to grow, so too do the threats that are designed to steal and exploit a consumer’s financial information. A new malicious mobile application was recently discovered that aims to do just that. App…

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Mobile commerce performance from Victoria’s Secret jumps 18 index spots

mobile commerce victoria's secret

The retailer made considerable improvements to its smartphone friendly site, said Keynote. The Victoria’s Secret Direct smartphone friendly website performance jumped by 18 spots on the Keynote Mobile Commerce Performance Index during the week that ended on April 21. The retailer’s website homepage for smartphones experienced an average load time of 6.74 seconds. The Victoria’s Secret mobile commerce site homepage was also able to successfully complete its loading 99.49 percent of the time. This, according to the statistics collected by Keynote during that week. When the load time and the…

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