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Examples of the best (and worst) QR code marketing techniques

Examples of the best (and worst) QR code marketing techniques

QR codes have been continuing a trend of positive hype for more than a year now and are now appearing on more ads, products, and other locations than ever before. Though many have predicted that the increased use of these codes will mean that there will soon be a decline in the number of first time users, this is far from the case. In fact, the opposite is true. As the number of individuals who own … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

QR codes used to help find children who have gone missing

QR codes used to help find children who have gone missing

QR codes used to help to find missing children   Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, United States

Annual student sculpture event at Washington University has a new mobile twist

Annual student sculpture event at Washington University has a new mobile twist

QR code art   Washington University and University City’s 26th annual Student Sculpture Project began on April 1, with an event at Centennial Commons, after which point the various art pieces will remain available for public viewing until September. The pieces on display were selected from among those submitted by the Washington University Sam Fox School of Design and Visual Arts sculpture students. Their submissions included both proposals and models, as well as the budgets they would require. … Read entire article »

Filed under: Featured News, QR Codes

Shoot Systems announced QR code functionality for its photo marketing services

Shoot Systems announced QR code functionality for its photo marketing services

Shoot Systems, a photo marketing agency based in the United Kingdom, has announced that its services will offer QR code functionality. The company has taken an interest in QR codes for their ability to connect with consumers. This interest was sparked by seeing the sheer number of people in the UK with smart phones and other mobile devices. Shoot Systems believes that nearly any marketing campaign can be enhanced to be more effective through the … Read entire article »

Filed under: Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends

Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

Chocolate Graphics, a unique confectioner company that specializes in personalized embossed chocolates, has now released a product that can allow businesses to take advantage of QR code marketing. The product is a chocolate treat that features a QR code embossed on top, which can be scanned in order to direct mobile device users to app downloads or mobile websites as per the wishes of the customer. This allows the recipient of the chocolates to obtain information … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Facebook team adds giant QR code to rooftop

Facebook team adds giant QR code to rooftop

In a recent hackathon by the Facebook Intellectual Property team, a 42 foot long QR code was created on the roof of the new Facebook office building. A member of that team, Mark Pike, came up with the idea after having read a blog post by Mark Zuckerberg, the CEO of Facebook. The post inspired him, as it encouraged the company’s employees to decorate and spray paint the new Facebook office. Pike took this concept of … Read entire article »

Filed under: Featured News, QR Codes

Texas town to make QR codes a new part of their restaurant inspection certificates

Texas town to make QR codes a new part of their restaurant inspection certificates

The residents and visitors of the town of Plano, Texas, will soon be able to use their smartphones to help to find out more information about the details of the inspection certificate that has been assigned to that restaurant. This makes Plano the first city to provide consumers with instant access to the health inspection information. It has accomplished this goal by adding a QR code on the publicly-displayed permit at the restaurant, so that smartphone … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, Trends, United States

Constant Contact launches new marketing service that uses QR codes to help businesses connect with consumers

Constant Contact launches new marketing service that uses QR codes to help businesses connect with consumers

Constant Contact, an online marketing firm, has announced a new tool to help businesses and non-profit groups to connect with consumers. The company’s new tool, called Scan-to-Join, will allow businesses to create their own QR codes and attach them to sign-up forms. Using these forms, consumers can sign up for newsletters and other kinds of mailing lists that offer some kind of information. QR codes have been used in this way before by other companies … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends, United States

Restaurants get their own application to help connect with mobile patrons using QR codes.

Restaurants get their own application to help connect with mobile patrons using QR codes.

Likewise Social Media Solutions, a social marketing and management firm based in Canada, has launched a new QR code application that aims to help restaurants connect with mobile consumers. The application is called QR-IQ and its goal is to make static advertisements and information available to consumers more dynamic. The new application is available to any restaurant that has an interest in using QR codes. The codes generated by the application can be scanned by … Read entire article »

Filed under: Entertainment Industry, Featured News, International, QR Codes, United States

Tumblr blog shows off less-than-perfect QR code campaigns

Tumblr blog shows off less-than-perfect QR code campaigns

QR codes have become a staple in mobile marketing, but some companies using the codes for their campaigns have fared more poorly than others. Some companies have become overzealous with their use of the codes, incorporating them into campaigns before they have an adequate understanding of how they work. This has led to problems with consumers, as they are either unable or discouraged from scanning the codes. Usually, these faulty campaigns are swept beneath the … Read entire article »

Filed under: Entertainment Industry, Featured News, International, Mobile Marketing, QR Codes, Social Media Marketing, United States

Scan mobile company uses QR codes to create a stir among the crowds

Scan mobile company uses QR codes to create a stir among the crowds

*Great video by scan.me explaining what a QR Code is Founded in 2011 by Garrett Gee, a Brigham Young University student, Scan is a company that creates technologies such as NFC image recognition and QR codes in order to bring businesses and individuals from the real world together into the digital sphere. It has not yet been a year since Scan’s app was released, and it has already received over 10 million downloads from the Android Marketplace … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

European chess magazine uses QR codes to serve fans of the sport

European chess magazine uses QR codes to serve fans of the sport

Chess may not get a great deal of attention from all over the world, but in Europe the sport is a big deal. Given that chess players and enthusiasts are often very tech-savvy, their interests can often be piqued with the use of technology. This has led the French magazine Europe Echecs to make use of QR codes in its latest issue. The publication believes that the codes will help engage readers with new content … Read entire article »

Filed under: Featured News, International, Mobile Marketing, QR Codes