The quick response code program first rolled out nearly two months ago and has been successful. Commuters in Shanghai have been using QR code turnstiles in the first Metro stations to feature the barcodes. The program has been deemed successful. Now, the quick response codes will be heading to the rest of the stations. The QR code turnstiles make it possible for commuters to use their smartphones as pass cards. Riders who would prefer to use their smartphones to their IC cards can scan them on the new QR code…
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QR code tracking to help Delhi Transportation department monitoring cabs and cars
In the massive Indian city, nearly 60,000 taxis and 90,000 autorickshaws move about the streets. The Delhi Transportation department is implementing a new QR code tracking strategy in the hopes of increasing passenger safety. This has been a growing trend in India, particularly in the effort to make sure women safely arrive at their destinations. The quick response codes will make it possible for the department to keep track of more vehicles. It uses QR code tracking to help make sure the department always knows where the vehicles are on…
Read MoreQR code scanning comes with Now on Tap
The feature now offers a range of additional and fascinating improvements from Google. Google has added QR code scanning and a batch of new options to its Now on Tap feature. Users can translate text on any screen simply by tapping a button. This includes translating apps on a screen. The feature also provides additional facts about interests and includes an enhanced search-by-image. According to Google, the updates to Now on Tap “surface useful content and create a more engaging experience.” The Google announcement said users can find more about…
Read MoreNew app uses QR codes to help consumers save on bills
The mobile application has been designed to scan energy bills in case a cheaper supplier is available. Following new government regulations in the United Kingdom, energy suppliers are now required to print QR codes at the top of every utility bill that they send to consumers, and with the use of that barcode, a mobile app will give consumers the ability to compare suppliers for better prices. The mobile app has been designed to instantly compare the prices that suppliers would offer a specific consumer. Though changing energy suppliers had…
Read MoreQR codes and NFC technology used in Ralph Lauren displays at Harrods
The brand has taken over a massive 15 window display at the London location of the luxury department store. Ralph Lauren has taken a mobile marketing approach to the displays that it has added to 15 windows at Harrods in London, using both NFC technology and QR codes in the form of stickers that will allow pedestrians to scan or tap to learn more. These two mobile marketing elements have been provided through Proxama, a specialist in proximity commerce. A statement released by Proxama explained that “Each window is displaying…
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