Tag: qr code company

How companies are unlocking the QR code return on investment

L. Green
QR Codes

North Little Rock, Arkansas printing firm CustomXM has been watching the increase in digital communication over the last few years and has developed an interest in QR codes as an important tool to bridge the gap between the print and digital worlds. Its CFO and president, Paul Strack, has said that they’d been keeping an eye on these two dimensional codes and has seen the tremendous potential they hold. Chief marketing officer Jason Pinto from interlinkOne, a marketing software provider from Boston, elaborated on the benefit of the codes, saying…

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Enterprise launches new QR code campaign to promote the new Mazda 6

L. Green
QR Codes auto dealership

Acclaimed car rental agency Enterprise has begun adding QR codes to their vehicles to help promote the new Mazda 6 vehicles that have arrived in St. Louis, Minnesota. The new vehicles were added to Enterprise’s fleet late last week. The company has partnered with OnRamp, a wireless technology company, to execute their latest QR code campaign. The codes are featured on the windows of all new Mazda 6 models that have been inducted into Enterprise’s fleet as well as key tags. When scanned, the codes link smart phone users to…

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QRSpider.com getting popular for generating Dynamic QR Code on websites and blogs

Guest Post
QR Code Video1

QRSpider.com – How It Works! from QR SPider on Vimeo. QRSpider.com announced that after less than a month from its launch, 100’s of websites have already embedded its code to show dynamic QR Code on their pages. QR Code has become popular of late for its potential to hold large amounts of information and to be easily printed and scanned. QR codes is mainly used in printed advertisements and other pivotal marketing materials, allowing those who use a QR code scanner on a smart phone to quickly read a URL.…

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Getting the most out of a marketing strategy that includes QR codes

Jennifer Goula
QR Code

A World Telemedia presentation by Bob Bentz, the president of Advanced Telecom Services has shown that marketing that incorporates custom QR codes with branding boosts the usage by 2.4 times. A number of case studies were cited by Bentz to support his theories. He spoke on the topic of “Hip to Be Square: Using QR Codes to Maximize Sales” at the Amsterdam event. Bentz used his presentation to describe the history of quick response (QR) codes, which actually aren’t anything new. These two dimensional barcodes have existed since 1970, when…

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Quick Response codes help the United Way appeal to a younger generation of volunteers

Julie Campbell
QR Code

The mobile advertising industry has adopted quick response (QR) codes very quickly and has been adapting them for a very wide range of use, allowing them to provide information to consumers in many different forms, from links to mobile sites to videos, purchases, or charitable donations. Calgary-based Tag Advertising is an agency that has been implementing QR codes in an innovative new way, most recently through its Calgary-area United Way campaign. Todd Sloane, the principal of the company, as well as his staff, are quite familiar with the stories of…

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