Acclaimed car rental agency Enterprise has begun adding QR codes to their vehicles to help promote the new Mazda 6 vehicles that have arrived in St. Louis, Minnesota. The new vehicles were added to Enterprise’s fleet late last week. The company has partnered with OnRamp, a wireless technology company, to execute their latest QR code campaign. The codes are featured on the windows of all new Mazda 6 models that have been inducted into Enterprise’s fleet as well as key tags.
When scanned, the codes link smart phone users to a mobile website where they can find information on the new vehicles. Renters will also be able to find local Mazda dealers should they want to purchase the vehicle they are driving. The codes are accessible to anyone with a smart phone and an appropriate barcode reading application. Using the codes, drivers can set up appointments to test drive vehicles at a number of locations around the country. OnRamp’s QR code system has been used by some major automakers as a way to reach out to consumers and get their opinions on upcoming models.
Enterprise is currently training its marketing staff to better understand how QR codes work and the strategies involved in mobile marketing. The company expects to make mobile marketing a more integral part of their interaction with consumers, especially as smart phones are becoming so popular with drivers.