Quick Response codes help the United Way appeal to a younger generation of volunteers

QR Code

QR Code
The mobile advertising industry has adopted quick response (QR) codes very quickly and has been adapting them for a very wide range of use, allowing them to provide information to consumers in many different forms, from links to mobile sites to videos, purchases, or charitable donations.

Calgary-based Tag Advertising is an agency that has been implementing QR codes in an innovative new way, most recently through its Calgary-area United Way campaign.

Todd Sloane, the principal of the company, as well as his staff, are quite familiar with the stories of the difference made by the United Way, and the fact that those stories are worth sharing. Tag Advertising had previously completed its advertising contract with the charity, but was called back to return to take over the campaign after another company had been awarded the contract at the time of the contract’s renewal.

Another three-year extension has now been awarded to Tag Advertising, which has developed a strong new marketing campaign that encourages user interaction in the fundraiser this year.

The initial intention of the campaign was to provide education and engagement for a younger target group so that they would be encouraged to volunteer, donate, and act toward the building of the diverse community in the city and surrounding area.

QR codes can be scanned by smartphones. In the case of this campaign, the 2D barcodes are printed in transit shelter ads, newspaper ads, and on LRT cars. When they are scanned, the user is automatically linked to a website that describes the stories on the ads with much greater depth than is initially indicated.

The hope is that a much more broad and diverse audience can be reached. So far, the reactions have been very promising and the United Way is seeing positive results.

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