Restaurants in Vancouver, Canada, are beginning to adopt QR codes as a way to connect with customers. As people become more conscious about what they eat, they are beginning to wonder exactly where their food comes from. The restaurant industry has long held a standard of using fresh ingredients and humanely produced meat. Now, restaurateurs in Canada are looking to show their customers where their food comes from. QR codes are starting to show up on menus from a variety of establishments. When these codes are scanned with a smart…
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Paperlinks QR code scanner now available on the Android Market
Popular QR code generator and scanner, Paperlinks, which is known for its business friendliness, has just announced that it is now available on the Android Market. Android-based smartphone users can now download the app for free in order to be able to use a number of different kinds of QR code services. Paperlinks also provides businesses with Android NFC support. By using this new app, users of Android mobile devices will be able to rapidly and effectively create their own QR codes or scan those that have already been created.…
Read MoreMobile Marketer acknowledges Hennessy Kaws 2011 campaign by one50one
Mobile Marketer has given one50one the recognition for “Mobile Campaign of the Year” in 2011 for its marketing of the collaborative between Hennessy and Kaws. The campaign for Hennessy, which is among one50one’s oldest clients, and the artist known worldwide, Kaws, was a combination of social, digital, and mobile, in order to gain access to the largest possible audience. The efforts showed themselves to be extremely effective, and achieved 1.3 million scans of the QR code which was custom-made for the campaign and that was printed on the cognac bottles…
Read MoreNutrimix launches new QR code campaign to expand its online presence
Nutrimix Labs, a dietary supplement and wellness company, has begun using QR codes. The company has launched a new marketing campaign that aims to increase its presence on various social networks. QR codes have mixed well with social networks in the past, as they give companies the ability to engage consumers in a dynamic way. Nutrimix will be using the codes in various print advertisements that will begin appearing in magazines and newspapers within the next few weeks. When consumers scan these codes with a smart phone, they will be…
Read MoreTexas town adopts QR codes as a way to connect with residents
Following the example set by some cities in Florida and California, the town of Richland Hills, Texas, has begun using QR codes as a way to distribute information to residents. New stop-sign shaped signs are showing up around the city, each affixed with a QR code. The signs are not meant to direct traffic in any way, and city officials have warned against scanning the codes whilst driving. The codes do contain information about the city and will be used in the future to provide details to residents in case…
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