The importance of having a QR code scanning app on a mobile device

QR Codes

QR codes are appearing virtually everywhere, from television commercials to billboards and from newspaper adds to business cards, but without having the right reader app on a mobile phone, they are nothing more than an unusable series of dark and light squares. Newspapers and magazines are allowing advertisers to include QR codes so that readers can discover more information about promotions or about a featured product. Similarly, when placed in an article, readers can learn more information about a story, receive updated information about that topic, or can use a…

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First ever internet-enabled QR code and Smart Tag product line released by Dynotag

QR Code Video1

The technology company based in Seattle, Dynotag, Inc., has announced that it has now launched the first of its kind product line of internet-enabled smart labeling QR Code Smart Tag solutions available to small businesses and consumers, which features unlimited storage and a simple to use and friendly web interface. QR codes have conventionally been used strictly by large organizations and marketing companies, which kept the solution out of reach for consumers. However, with the new offerings from Dynotag, consumers and small businesses now have access to the first free…

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Websense discovers malicious QR codes embedded in spam emails

QR Code Security

As QR codes grow in popularity with consumers, malicious codes are becoming much more common. These codes seem unassuming at first glance. Indeed, it is impossible to tell the difference between a legitimate QR code and one linked to harmful content with the naked eye. Even tech-savvy consumers have been having trouble discerning the true nature of some codes. The Websense ThreatSeeker Network, one of the world’s most advance web security networks from Websense Web Security, has found a number of new malicious QR codes that are being sent to…

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Marketers more enamored with QR codes than consumers are. Awareness may be the issue

QR Code Video

*We like this video by scan.me showing the tremendous potential along with how user friendly the QR code can be. Mobile technology is coming to dominate the marketing world. Marketers are particularly enamored with QR codes, as they allow for dynamic consumer engagements on a level that was unreachable in the past. Indeed, the codes have begun showing up everywhere from soccer fields to rental cars. Marketers often have a tendency to cling to strategies they believe will be a major hit with consumers, but QR codes have yet to…

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New service offers free printable business cards featuring QR codes

QR Codes Business Cards

An online printable business cards company, FreePrintableBusinessCards.net, which has been in operation since 2005, has announced that it is now offering the ability to use a web-based service to create business cards featuring a QR code. These printable business cards are available to users for free and provide them with up to 350 characters of space in which to enter their contact, brand, and product or service information. The creator of the site, Kevin Savetz, explained that QR codes are making their way into every part of our lives, ranging…

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