QR Code Press

SBS launches new QR code voting system to engage young, tech-savvy voters

04/02/201204/02/2012 Sam Lambert

Election year is in full swing in the U.S. Presidential hopefuls are ramping up their campaigns and aggressively looking to win the favor of voters throughout the country. Mobile technology may play a large role in this year’s elections, especially as candidates make an effort to appeal to a younger generation. Survey & Ballot Systems (SBS), a provider of election services and voting systems, has announced the inclusion of QR codes to its services. This aspect of the company’s service is designed specifically to engage mobile consumers. Those making use…

Norton Labs launches new QR code scanner that can protect from malicious content

04/02/2012 Stephen Vagus

QR codes have not only become popular amongst businesses, they have also become a very useful tool for hackers. The codes have piqued the interest of smart phone users in the U.S. for the last four years, becoming more popular with each successive year. Hackers have seen this rise in popularity as a great opportunity to get their hands on people’s sensitive information. Recently, QR codes linked to malicious content, such as malware, have been becoming more common. Acclaimed security company Norton has released a new QR code scanning application…

Shoot Systems announced QR code functionality for its photo marketing services

04/01/201203/31/2012 Jennifer Goula

Shoot Systems, a photo marketing agency based in the United Kingdom, has announced that its services will offer QR code functionality. The company has taken an interest in QR codes for their ability to connect with consumers. This interest was sparked by seeing the sheer number of people in the UK with smart phones and other mobile devices. Shoot Systems believes that nearly any marketing campaign can be enhanced to be more effective through the use of QR codes. Mobile marketing is nothing new, but the concept has been growing…

Crow Wing County implements QR codes to get feedback from residents

03/30/201203/29/2012 Stephen Vagus

QR codes have made their way to Crow Wing County in Minnesota, where they are being used on local hiking trails. The codes are being used by county officials who are looking for feedback from hikers as well as others throughout the area. County officials believe that many residents will find the codes useful as a large portion of them own smart phones and other mobile devices. Thus far, county administrator Tim Houle claims that the feedback regarding the codes has been positive. The codes can be found at various…

CBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe

03/28/201203/27/2012 John Montgallo

A new survey from CBS Outdoor, an advertising firm specializing in outdoor media, shows that mobile marketing is becoming more popular in Europe. The survey examines the reach of mobile technologies – specifically QR codes, augmented reality and NFC technology. These technologies have become very popular in the world of marketing because of the ability to connect with mobile consumers. Amongst marketers, QR codes were once the favored tool before augmented reality and NFC took consumers interaction to new levels. The survey from CBS Outdoor, however, suggests that consumers do…