Mercedes-Benz magazine gets augmented reality makeover

Augmented Reality car

Augmented reality coming to Mercedes-Benz magazine The magazine business is one of the few sectors of the print industry that has fared relatively well in the wake of mobile technology. Magazines continue to prove very popular among consumers and those that have lost their popularity have regained it with the introduction of digital editions. In many cases, digital editions have saved magazines from collapsing, enabling them to continue running in print. The Mercedes-Benz magazine is soon to receive a digital makeover that will make it significantly more interactive than its…

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QR codes may help save print

QR Codes Used in poetry and books

QR codes could be a useful tool to the print industry It is no secret that the print industry has struggled in the advent of technology. The Internet has made it exceedingly easier for consumers to get their hands on various forms of media they might find interesting. Mobile technology has put excessive strain on books, newspapers, and magazines as these traditional forms of media struggle to connect with consumers that are tethered to smartphones and tablets. What has been a major thorn in the side of the print industry…

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Augmented reality could be the savior of print

augmented reality book cover

Augmented reality may be what the print industry needs to attract consumers The print industry continues to look for ways to capture the attention of a new generation of tech-savvy consumers. The advent of mobile technology has lead to a decline in print, with many publications struggling to establish some relevance to consumers that have become enthralled with their smartphones and tablets. Interactive technology may be the key to catching the attention of consumers, and augmented reality has begun to emerge as a favorite for the print industry. Layar and…

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Times Internet Alive application reaches 250,000 downloads at launch

Augmented Reality app

Times Internet uses augmented reality to engage consumers Time Internet Ltd., the digital media branch of Bennett, Coleman & Co., recently launched its Alive augmented reality application. The application is meant to bring more dynamic content to the company‘s print media. According to Times Internet, the application was downloaded 250,000 times on the very first day of its launch, making Alive one of the more successful augmented reality applications currently on the market. The successful launch of the Alive application may provide further evidence that augmented reality has the capability…

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Augmented reality could be a boon for news outlets

Augmented Reality turning print ads into interactive media

Augmented reality could help revitalize news Augmented reality could provide news organizations with the clout they need in order to remain relevant to modern consumers, especially in regards to print. The advent of mobile technology has put a heavy strain on the publishing business. More consumers are using their mobile devices to find content online, rather than purchasing physical books and newspapers. Though mobile technology is one of the reasons print has been suffering lately, it may also be the thing that saves the print business, especially for news outlets.…

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Publishers embrace augmented reality to appeal to consumers

Bauer Media Heat magazine augmented reality

IPC and Bauer Media to utilize augmented reality technology Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. IPC’s Look magazine and Bauer Media’s Heat magazine will feature a variety of digital content that is designed to improve the experience of readers. Both publishers believe that the technology may help them compete with digital platforms, which have become rampantly popular with consumers. The initiatives are primarily focused on t he UK market, where circulation of print…

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Layar unveils augmented reality services for publishers

Layar to shift focus away from mobile applications Layar, a leading developer of augmented reality software, is often considered a front-runner in the market of mobile augmented reality applications. The company first gained acclaim shortly after being founded in 2009 with its Layar augmented reality browser. The browser allows consumers to interact with their surroundings in a new way by presenting them with a wealth of digital content. In the following years, the company has released a number of new mobile applications, many of which have proven popular. Layar has…

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Between Page and Screen shows how augmented reality can be used to bring print to life

Between Page and Screen

Print may not be dead, but it has certainly been crippled by the advent of technology. The print industry has been struggling to keep up with the pace of technology, but it has proven difficult to keep up with a media that is undergoing constant change. Technology may not be the outright enemy of the print industry, however, as it can be used to breathe new life into books. Augmented reality can accomplish this feat and as the print industry grows more comfortable with using the technology it understands the…

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Hearst Magazines teams with Zappar to bring augmented reality to the world of magazines

QR codes in Mobile commerce Magazine Ads

Hearst Magazines UK, one of the largest magazine publications in the UK, is working to bring augmented reality to the magazine business. The publisher has partnered with Zappar, makers of one of the world’s most powerful augmented reality mobile applications of the same name. AR technology has been gaining traction in the print business lately, especially where magazines are concerned. Magazines have long been a popular form of media and are one aspect of the print industry that has fared well in the advent of technology. Hearst Magazines, owner of…

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Publishers turn to QR codes as a way to engage readers

QR Code

The print industry continues to draw vitality from QR codes as more publisher adapt to mobile technology. The industry has struck turbulent waters in recent years as new technologies make waves with consumers. Mobile devices are helping consumers shift their interest away from traditional print media to digital. Such devices allow users to read virtually anything they want wherever they are while still allowing them to browse the Internet or social networks. Publishers are unwilling to fade into obscurity, however, and have adopted a technology they once thought was another…

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It’s time for U.S. printers to pay more attention to QR codes

Mobile marketing is a hot topic in today’s business world. The industry has been advancing rapidly as smart phones and other mobile devices rise to prominence in the lives of consumers. This growth is due, in part, to the prevalence of QR codes. The codes have been around for years but were only used for keeping track of inventory before the advent of smart phones. QR codes are hailed for their versatility and ability to dynamically engage consumers. They can also breathe new life into a once favored medium. “Printers…

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