Augmented reality coming to Mercedes-Benz magazine The magazine business is one of the few sectors of the print industry that has fared relatively well in the wake of mobile technology. Magazines continue to prove very popular among consumers and those that have lost their popularity have regained it with the introduction of digital editions. In many cases, digital editions have saved magazines from collapsing, enabling them to continue running in print. The Mercedes-Benz magazine is soon to receive a digital makeover that will make it significantly more interactive than its…
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QR codes may help save print
QR codes could be a useful tool to the print industry It is no secret that the print industry has struggled in the advent of technology. The Internet has made it exceedingly easier for consumers to get their hands on various forms of media they might find interesting. Mobile technology has put excessive strain on books, newspapers, and magazines as these traditional forms of media struggle to connect with consumers that are tethered to smartphones and tablets. What has been a major thorn in the side of the print industry…
Read MoreAugmented reality could be the savior of print
Augmented reality may be what the print industry needs to attract consumers The print industry continues to look for ways to capture the attention of a new generation of tech-savvy consumers. The advent of mobile technology has lead to a decline in print, with many publications struggling to establish some relevance to consumers that have become enthralled with their smartphones and tablets. Interactive technology may be the key to catching the attention of consumers, and augmented reality has begun to emerge as a favorite for the print industry. Layar and…
Read MoreTimes Internet Alive application reaches 250,000 downloads at launch
Times Internet uses augmented reality to engage consumers Time Internet Ltd., the digital media branch of Bennett, Coleman & Co., recently launched its Alive augmented reality application. The application is meant to bring more dynamic content to the company‘s print media. According to Times Internet, the application was downloaded 250,000 times on the very first day of its launch, making Alive one of the more successful augmented reality applications currently on the market. The successful launch of the Alive application may provide further evidence that augmented reality has the capability…
Read MoreAugmented reality could be a boon for news outlets
Augmented reality could help revitalize news Augmented reality could provide news organizations with the clout they need in order to remain relevant to modern consumers, especially in regards to print. The advent of mobile technology has put a heavy strain on the publishing business. More consumers are using their mobile devices to find content online, rather than purchasing physical books and newspapers. Though mobile technology is one of the reasons print has been suffering lately, it may also be the thing that saves the print business, especially for news outlets.…
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