Tag: print industry

Publishers embrace augmented reality to appeal to consumers

Stephen Vagus
Bauer Media Heat magazine augmented reality

IPC and Bauer Media to utilize augmented reality technology Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. IPC’s Look magazine and Bauer Media’s Heat magazine will feature a variety of digital content that is designed to improve the experience of readers. Both publishers believe that the technology may help them compete with digital platforms, which have become rampantly popular with consumers. The initiatives are primarily focused on t he UK market, where circulation of print…

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Layar unveils augmented reality services for publishers

Stephen Vagus
augmented reality video

Layar to shift focus away from mobile applications Layar, a leading developer of augmented reality software, is often considered a front-runner in the market of mobile augmented reality applications. The company first gained acclaim shortly after being founded in 2009 with its Layar augmented reality browser. The browser allows consumers to interact with their surroundings in a new way by presenting them with a wealth of digital content. In the following years, the company has released a number of new mobile applications, many of which have proven popular. Layar has…

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Between Page and Screen shows how augmented reality can be used to bring print to life

John Montgallo
Between Page and Screen

Print may not be dead, but it has certainly been crippled by the advent of technology. The print industry has been struggling to keep up with the pace of technology, but it has proven difficult to keep up with a media that is undergoing constant change. Technology may not be the outright enemy of the print industry, however, as it can be used to breathe new life into books. Augmented reality can accomplish this feat and as the print industry grows more comfortable with using the technology it understands the…

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Hearst Magazines teams with Zappar to bring augmented reality to the world of magazines

L. Green
QR codes in Mobile commerce Magazine Ads

Hearst Magazines UK, one of the largest magazine publications in the UK, is working to bring augmented reality to the magazine business. The publisher has partnered with Zappar, makers of one of the world’s most powerful augmented reality mobile applications of the same name. AR technology has been gaining traction in the print business lately, especially where magazines are concerned. Magazines have long been a popular form of media and are one aspect of the print industry that has fared well in the advent of technology. Hearst Magazines, owner of…

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Publishers turn to QR codes as a way to engage readers

John Montgallo
QR Code

The print industry continues to draw vitality from QR codes as more publisher adapt to mobile technology. The industry has struck turbulent waters in recent years as new technologies make waves with consumers. Mobile devices are helping consumers shift their interest away from traditional print media to digital. Such devices allow users to read virtually anything they want wherever they are while still allowing them to browse the Internet or social networks. Publishers are unwilling to fade into obscurity, however, and have adopted a technology they once thought was another…

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