NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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The NFC Forum expands accessibility of the N-Mark symbol

Mobile-Commerce

NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…

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Vizibility opens its NFC program to technology developers attending this year’s SXSW conference in Texas

NFC Technology

Vizibility Inc., an online identity management and professional services firm, has announced that it has opened up 1,000 spots for its previously private NFC beta program. The company has been experimenting with NFC technology for the past several years, hoping to develop a new platform for businesses and individuals to communicate more efficiently. The spots in the program are open only to those attending this year’s South by Southwest (SXSW) conference in Austin, Texas. Those participating in the program will be given one-year access to Vizibility’s NFC platform at no…

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Infographic shows possible ways NFC technology could be used in the near future

Mobile Payments

  The United Kingdom’s orange Business Services, an information technology and communications company, has high hopes for NFC technology. NFC is becoming more popular as the prospect of mobile commerce grows. Consumers around the world are now being exposed to the technology for the sake of familiarity and orange believes that this will lead to some new uses for NFC. The company has created an infographic which details their expectations for the technology in the near future. The technology’s uses in mobile commerce are well known by now, but many…

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O2 and Isobar team to accelerate the development of NFC technology through new contest

NFC Technology

O2, the UK’s largest telecommunications company, has announced a contest for tech-savvy people looking to share their innovative ideas on how to use NFC technology. The company has partnered with Isobar, a modern communications agency, for the event, which will be held from February 24 to the 25. The contest is being labeled as the UK’s first NFC accelerator event and will aim to help developers secure funding for their innovative projects. Though the event is designed as a contest, its true goal is to accelerate the development of NFC…

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Connecthings expects to see the end of QR codes to come at the hands of NFC tags

QR Codes vs. NFC mobie marketing

Connecthings, a company specializing in NFC-based services and analysis, believes that NFC tags will, one day, be the end of QR codes. Many companies interested in mobile marketing have made similar claims in the past, but such predictions have yet to come true. According to Connecthings, however, more consumers are using NFC tags than QR codes. The France-based firm has distributed more than 24,000 NFC tags throughout Europe and has found that they are quite popular with consumers with smart phones. The firm claims that consumers with NFC-enabled smart phones…

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Report shows the rampant growth of the NFC mobile applications market

Mobile commerce Risks

A new report from Markets and Markets, a market research firm, paints a promising picture for the future of NFC technology. NFC has been around for several years but has only recently become a technology of consequence. It has provided advertisers with a new way to engage consumers who are growing increasingly reliant on mobile technology. NFC has also helped birth the new industry of mobile commerce. As such, the market for NFC applications, such as mobile wallets, has become more valuable. In 2011, the market saw revenue growth of…

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Freescale Semiconductor and Inside Secure team to make new NFC-enabled prepaid electricity meter design

Electricity Meters

Freescale Semiconductor, a leading manufacturer of micro-technologies, and Inside Secure, a mobile technology company specializing in NFC, have come together to create a new contactless, prepaid utility meter design. The design aims to bring more security to the world of electronic meter products as well as help modernize the utilities industry. Prepaid electricity meters are quite popular throughout the world, but have been the target of fraud in the past. Both companies claim that the new design system will be much more reliable in terms of safety. The design is…

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ACS announces new virtual transit card plan in Pennsylvania powered by NFC technology

NFC Technology

A new transit card plan is coming to Pennsylvania this week, backed by the Southeastern Pennsylvania Transportation Authority. The plan comes from Affiliated Computer Services (ACS), an information technology and business process service provider and subsidiary of Xerox. The new transit cards will feature NFC technology, allowing users of public transportation to their smart phone rather than a paper or plastic ticket. The transit cards are, essentially, a virtual alternative to more conventional options. The cards will be used throughout the state’s busses, subways and train networks. ACS has launched…

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Japan Airlines adopts NFC-enabled boarding passes to better serve consumers

Japan Airlines

Japan Airlines has announced that it will be launching a new NFC-based service that will help consumers board planes faster. The airline has partnered with mobile operations company KDDI in order to create NFC-enabled boarding passes. Japan Airlines is not the first to adopt this type of boarding pass. Last year, Scandinavian Airlines began experimenting with similar boarding passes they called Smart Pass. Now, the Japanese company is looking to expound on this idea and make it popular with travelers. The Smart Passes will be able to track travelers wherever…

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ViVOtech brings NFC-based mobile marketing software to retailers

mobile commerce and NFC technology

ViVOtech – a software and systems company that uses near field communication (NFC) based technology – used their time at the NRF Annual Convention & Expo to launch their ViVOtouch mobile marketing software platform. This newly unveiled product is designed to provide retailers with the ability to offer consumers personalized content, loyalty programs, and discount opportunities, as it provides a real-time, interactive NFC-based shopping experience for customers whose mobile devices are enabled with this technology. By using ViVOtouch, mall operators, retailers, discount coupon services, and service providers are capable of…

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