QR Code Press

Aurasma augmented reality can help print media compete in the digital world

11/12/2011 Stephen Vagus

United Daily News, a media group in Taiwan, has partnered with Aurasma, an augmented reality development firm, to bring their news publications to life. Augmented reality has been targeted by the print industry as a way to breathe new life into print media. The technology allows consumers to interact with print in a way they were never able to do before the advent of smart phones. The United Daily News is using the technology for exactly that purpose, hoping to enthrall a new generation of consumers that have become inseparable…

National Geographic enters the augmented reality field with new mobile app

11/09/201111/09/2011 Stephanie Beck

National Geographic has launched a new mobile application that looks to blur the lines between the physical and digital worlds. The app uses augmented reality to bring exotic animals to life, allowing people to interact with them in a number of different ways. Augmented reality technology has been gaining a great deal of support in the marketing world due to its knack for making advertising much more immersive and engaging. Consumers have responded well to the recent deployment of augmented reality initiatives, which has encouraged companies and organizations to make…

Augmented reality marketing campaign takes interactive advertising to new heights

10/21/2011 Stephen Vagus

Augmented reality is a technology that is only now beginning to reach its potential. Though the technology has a wide range of appeal in many industries, advertisers have been most enchanted by the possibilities of augmented reality. Interactivity is often considered to be the crux of advertising, as the most engaging campaigns tend to be the most successful. As consumers begin to adopt mobile technologies, marketers have been working harder than ever before to capture their attention. Given the fact that consumers have little to no experience with augmented reality,…

Tesco launches new campaign powered by augmented reality to bring savings to shoppers

09/30/201109/30/2011 Sam Lambert

QR codes and Augmented Reality Campaign for Tesco

Tesco, the UK’s largest grocery retail chain, is continuing their foray into the digital realm on the heels of their outdoor virtual grocery store in South Korea. The company has developed a new mobile application that will be used with their latest outdoor marketing campaign. The campaign, titled “Big Price Drop,” will encourage consumers to participate in lowering the price of more than 3,000 products sold at various locations in the Tesco chain. Consumers may find this particular campaign more engaging than what they may be used to because Tesco…

Canadian politicians adopt QR codes for upcoming election

09/20/201109/20/2011 Jesse Collins

QR codes have once again entered the Canadian political scene this week as the nation’s political parties vie for the support of the public. All four of Ontario’s major political parties have adopted the barcodes as a way to reach out to voters. Politicians are also pouring much of their time into social networking, which has become the best way to stay engaged with voters. The fate of these politicians may rest in the hands of tech-savvy voters who have become inseparable from their mobile devices. Realizing this, politicians have…