November 12th, 2011 | Add a Comment
United Daily News, a media group in Taiwan, has partnered with Aurasma, an augmented reality development firm, to bring their news publications to life. Augmented reality has been targeted by the print industry as a way to breathe new life into print media. The technology allows consumers to interact with print in a way they were never able to do before the advent of smart phones. The United Daily News is using the technology for exactly that purpose, hoping to enthrall a new generation of consumers that have become inseparable from their mobile devices.
Aurasma has produced a new mobile application for the United Daily News called Vmagic. With the app, readers can trigger a number of augmented reality displays that are embedded throughout their newspapers. This content can be anything from videos to advertising. The app will also allow readers to share their experiences with augmented reality on social networking sites, such as Facebook and Twitter.
Martha King, managing directors for Aurasma, believes that augmented reality technology will help traditional media compete with digital media. With more people getting their hands on smart phones and other mobile devices, the need to engage consumers on a level they are becoming increasingly familiar with is paramount. The United Daily News is one of the first news groups to begin using augmented reality in an attempt to attract the favor of tech-savvy consumers.
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Written by Stephen Vagus
Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing · Tags: 3d augmented reality, augmented, augmented reality, augmented reality advertising, augmented reality applications, augmented reality apps, augmented reality browser, augmented reality companies, augmented reality company, augmented reality demo, augmented reality developer, augmented reality developers, augmented reality displays, augmented reality flash, augmented reality marketing, augmented reality mobile, augmented reality print out, augmented reality program, augmented reality programs, augmented reality technology, augmented reality toolkit, augmented reality tutorial, augmented reality website, augmented virtual reality, Aurasma, Aurasma augmented reality, embedded in newspapers, flash augmented reality, how does augmented reality work, interactive newspaper, media group in Taiwan, mobile augmented reality, new mobile application, print industry mobile marketing, United Daily News, videos to advertising, Vmagic, what is augmented reality