new mobile application Archives

ARART brings masterwork art to life

10/17/201210/17/2012 Stephen Vagus

ARART brings new depth to acclaimed works of art Masterful works of art have always had a way of impacting people in a profound manner. Some of the most well-known painters, such as Vincent van Gogh and Leonardo da Vinci, have been able to inspire wonderment in people all over the world. Now, a new mobile application from three Japanese artists called ARART aims to bring these paintings to life in a very literal way. ARART uses augmented reality technology to turn acclaimed paintings into animated experiences. Japanese artists…

eOne PLUS application revealed by Entertainment One

10/12/201210/12/2012 Stephen Vagus

Augmented reality technology being used in entertainment industry by eone plus

eOne PLUS to bring augmented reality to entertainment industry Entertainment One (eOne) has announced its partnership with leading augmented reality platform Aurasma. Through this partnership, eOne will launch a new mobile application called eOne PLUS. The application is designed for consumers in North America and will be available to both iOS and Android mobile devices. eOne PLUS will make use fo augmented reality to provide users with interactive digital content that will be superimposed over a real world environment. Application to provide users with digital content for films and TV…

Ford launches augmented reality app to let consumers test drive the new 2013 Focus

12/23/2011 Sam Lambert

Ford has joined the ever increasing number of automakers adopting augmented reality for their marketing efforts. Ford is ramping up the promotional campaign for their new 2013 Fusion model and has chosen augmented reality as a way to engage mobile consumers. Earlier in the year, Japanese automaker Toyota adopted the technology to promote their new vehicle. Ford is keen to do the same in order to stay competitive in an industry growing more technologically advanced. The automaker has launched a new mobile application that utilizes augmented reality to let consumers…

Welcome to Scotland tourist initiative launches augmented reality app

12/11/2011 John Montgallo

The National Tourism Board of Scotland is looking to change the way visitors to the country get their information by updating all tourist materials with augmented reality. The Board has thrown its support behind Welcome to Scotland, a website put together by a conglomerate of attractions throughout the country. The group has developed a new mobile application for the iPhone and Android smart phones that makes full use of augmented reality. Using the app, visitors can find a wealth of information about the various attractions found throughout Scotland. Using the…

T-Mobile fashions the first QR codes to serve the agriculture industry exclusively

11/30/201111/30/2011 Jennifer Goula

T-Mobile has been exploring ways to implement QR codes in agriculture and may have found a perfect place to use the codes. The telecommunications company has taken a keen interest in the codes recently, recognizing their abilities to engage mobile consumers. The company has been working with the National Farmers’ Union to place QR codes on animals and scarecrows. The initiative has drawn some controversy from animal rights advocacy groups, but T-Mobile insists that these codes are not harmful to animals in any way. T-Mobile has teamed with EBLEX, a…