Tag: mobile marketing tool

MEDSEEK launches new initiative to help high-risk patients find doctors

Stephen Vagus
augmented reality Health Care

MEDSEEK, a company devoted to electronic health care, has launched a new service tailored to help hospital markers boost patient engagement. The company, well known for its forays into the digital realm on behalf of the medical community, is now offering to use QR codes to help clients reach out to consumers more effectively. The codes are a popular tool amongst advertisers and have been growing in popularity with consumers. Their ease of use ensures that the codes have a broad appeal, but how useful they will be to the…

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Missed calls are a new form of mobile marketing

Jorge Gonzalez
Mobile Marketing

A start-up company called ZipDial, which is based on Bangalore, has been using a unique new technique surrounding the missed call in order to maximize the potential of their mobile marketing. Though most mobile marketing firms have been placing the vast amount of their attention on mobile games, SMS, mobile ads, and VAS, ZipDial has discovered that using missed calls allows customers to be contacted for free and quite effectively. The company was created in February 2010 by Sanjay Swamy, Valerie Rozycki Wagoner, and Amiya Pathak. Its primary goal is…

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QR codes can be a powerful tool for business owners today

Jennifer Goula
QR Codes

Several web-based platforms are popping up, aiming to help people to better understand QR codes and how they work. The barcodes are often seen as obscure, blocky patterns that have more in common with abstract modern art than advertising. This unfamiliarity is slowing the acceptance of the codes somewhat in western society. As more companies begin to incorporate the codes, these web platforms are emerging to combat the misconceptions surrounding the codes. QR codes are a powerful marketing tool, enabling businesses to connect with consumers in real-time. The codes have…

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