Several web-based platforms are popping up, aiming to help people to better understand QR codes and how they work. The barcodes are often seen as obscure, blocky patterns that have more in common with abstract modern art than advertising. This unfamiliarity is slowing the acceptance of the codes somewhat in western society. As more companies begin to incorporate the codes, these web platforms are emerging to combat the misconceptions surrounding the codes.
QR codes are a powerful marketing tool, enabling businesses to connect with consumers in real-time. The codes have gained a fair amount of acclaim for their inexpensive nature. However, this fact has been skewered by a number of companies offering QR management services in which they charge for the generation of the codes. In some cases, this can be as much as $500. Considering that the codes can be generated for free through a number of online generators, this seems unreasonable.
Some of these new platforms offer integrated marketing services for free, enabling small businesses and individuals to track the performance of their QR codes and makes any changes they see fit based on detailed analytic information. Essentially, implementing QR codes into a marketing campaign is only as expensive as the paper the codes are printed on.
These platforms include RedLaser, QR Generator and ShareSquare. Each offers free services but premium service is an option for an additional fee.
