mobile marketing tool Archives

Research and Markets releases new study detailing the various aspects of NFC technology

01/18/2012 Sam Lambert

Research and Markets, a market research firm, has released a new report on the growing NFC market. The report provides in-depth analysis of the market and the commercial opportunities therein, which may be useful for companies looking to expand their business into the mobile marketing and mobile commerce sector. It also examines the emerging trends of the technology and how they apply to businesses all over the world. NFC is certainly gaining momentum as a tool to connect with a growing population on mobile consumers. Like most new technologies, companies…

Saks Fifth Avenue brings m-commerce to its holiday window display

12/26/201112/26/2011 John Montgallo

Saks Fifth Avenue has a tradition of drawing local attention in New York City to its holiday display windows, but this year, it is offering something new by adding customized QR codes that encourage participation in mobile-commerce purchases, too. These two dimensional barcodes allow consumers to use their smartphones or tablet computers to visit the retailer’s mobile store where they can shop for the gifts on their lists, or to view a short video which is being called “the holiday show”. Many are applauding this latest effort by Saks, as…

QR codes assist Phoenix airport visitors to find their way around

11/28/2011 Sam Lambert

Phoenix Sky Harbor International Airport has announced that they will be using QR codes to perform a number of new tasks to make the traveler’s experience a faster, easier, and more convenient one. They will use QR codes to find the official website for the airport, learn a flight’s status, find restaurants and other amenities within the terminal, complete satisfaction surveys for taxi service, identify problems in the airport’s restrooms, or even have the airport notify you of the location of your vehicle in the parking lot via email upon…

Black Friday to be a proving ground for holiday-oriented QR codes

11/25/2011 Jennifer Goula

Black Friday is here and retailers are looking enlisting the aid of QR codes to help manage the crowds of shoppers heading their way. For retailers, barcodes have been a valuable tool for decades. QR codes are becoming more popular with businesses due to their ability to streamline and expedite the shopping process. Companies like Sears, JC Penney, Kmart and Macy’s are using the codes to weather the storm of shoppers on the busiest day for the retail industry. Sears has integrated QR codes into their expansive holiday shopping strategy.…

How companies are unlocking the QR code return on investment

11/18/201111/18/2011 L. Green

North Little Rock, Arkansas printing firm CustomXM has been watching the increase in digital communication over the last few years and has developed an interest in QR codes as an important tool to bridge the gap between the print and digital worlds. Its CFO and president, Paul Strack, has said that they’d been keeping an eye on these two dimensional codes and has seen the tremendous potential they hold. Chief marketing officer Jason Pinto from interlinkOne, a marketing software provider from Boston, elaborated on the benefit of the codes, saying…