mobile marketing survey Archives

Mobile marketing messages seen as irrelevant by consumers

12/13/201312/10/2013 John Montgallo

Almost half of all of their recipients felt that these communications were useless, contrary to what marketers thought. According to new research that was recently released, almost half of all consumers feel that the mobile marketing messages that they receive are not as useful or relevant as retailers and marketers believe. This newly released research showed that 42 percent of U.K. consumers feel that these communications are not useful. The research was conducted by Oxygen8 Group, which found that nearly half of British consumers feel that the mobile marketing messages…

Mobile marketing performance weak at Apple

11/20/201311/18/2013 Julie Campbell

A study of the top 100 mobile websites for retailers showed the device maker is dead last. The Search Agency has conducted a study of the smartphone optimized websites of the top 100 retailers and has awarded Apple the lowest score for its mobile marketing user experience, at 0.68 out of a possible 5.0 points. Considering the nature of the devices that Apple manufactures, this is an especially surprising result. Just ahead of the poor mobile marketing score at Apple were Zales, Restoration Hardware, and Burlington Coat Factory. That said,…

Mobile marketing has high exposure in 18 to 34 age group

10/24/201310/22/2013 Julie Campbell

This demographic is being seen as highly important to marketers as half of them use small screens first. According to the results of recent research from Weve, which is attracting the attention of mobile marketers around the world, small screens – that is, those of smartphones, tablets, and other connected gadgets – are considered to be the first and most important channel for almost half of the age group demographic of 18 to 34 year olds. The research determined that the importance of the small screen to this group makes…

Mobile marketing search discoveries from Google and Ipsos

10/03/201310/01/2013 L. Green

A new discovery revealed that 70 percent of smartphone searchers will use “click to call”. A survey conducted by Google an Ipsos revealed that driving phone calls is still a very important and effective mobile marketing channel, particularly when it comes to a specific website feature. The study revealed that the click to call button maintains a very high value to marketers. Regardless of whether the searcher arrives using paid or organic mobile marketing results, the survey indicated that the value of the click to call button is a high…

Mobile marketing seen positively by Canadian consumers

07/25/201307/22/2013 Stephanie Beck

A recent study has shown that smartphone users in Canada are welcoming the channel. Regardless of the fact that mobile marketing is a relatively new technique over a recent channel, there have been many different methods that have been developed, and some are turning out to be quite popular among certain populations. In Canada, for example, the emerging technique appears to be being met with open arms. This could mean that retailers, restaurants, and other businesses might begin using mobile marketing considerably faster than had been expected. A new SAS…