QR Code Press

Mobile marketing Facebook ads boost app downloads

06/04/201306/06/2013 Jesse Collins

Fiksu has reported that this form of advertising helps to increase interest in applications. According to a recent report from Fiksu, Facebook mobile marketing using application install ads played a considerable role in the considerable increase in downloads from the Apple App Store. The report indicated that the number of downloads increased by 11 percent in April 2013. The report, called the Fiksu App Store Competitive Index, is a measure of the daily average aggregate download volume among the leading 200 American iPhone applications that are available for free. Its…

Mobile marketing survey reveals some strategy keys

03/16/201303/14/2013 Sam Lambert

The results of the research that was performed by Siteworx provided considerable insight. Mobile marketing is still relatively new and those in the industry are still tinkering around with its techniques to try to determine what is successful, and which efforts are best left out of a campaign. New research has just been completed that has identified some of the right efforts to take over this channel. The Siteworx survey has also pointed out a number of mobile marketing techniques that should be left to advertising over other channels, instead…

Mobile marketing will make up half of budgets in five years

12/12/201212/12/2012 Jesse Collins

The sector will still not be able to reach its full potential due to a skills gap that will continue to exist. The results of a study by Experian Marketing Services have predicted that by the year 2017, companies and brands will be spending 50 percent of their budgets on mobile marketing. However, at the moment, progress is stunted due to a lack of understanding of the sector. Those responsible for implementing mobile marketing techniques are still struggling to fully comprehend the medium and are challenged by the methods used…

Survey shows QR codes are the most popular mobile marketing tool

06/07/201206/07/2012 Sam Lambert

QR Codes used in mobile marketing campaigns

Advertisers begin adapting to changes in the mobile marketing landscape Mobile marketing is evolving at a steady pace. New mobile technologies have made it easier for advertisers to get in touch with consumers. These consumers, many of whom are tethered to mobile devices, have shown themselves to be welcoming of mobile marketing strategies. As the landscape changes, marketers are beginning to change their tactics in order to adapt. A new survey from Chief Marketer, a marketing firm that provides information services to businesses, details the changing trends in the industry.…

Survey: Young consumers unable to use codes because they can’t get them to work

08/21/201108/20/2011 Jorge Gonzalez

More companies are adopting QR codes for their marketing campaigns. The use of the codes most often stems from a need to reach a new generation of consumer that is immersed in mobile technology. Indeed, many retailers have catered their marketing efforts to a specific demographic – consumers between the ages of 14 and 24. A new survey from Youth Pulse, a market research firm specializing in emerging trends among young consumers, notes that most of these marketing campaigns are in vain, as younger people are less likely to scan…