Google offers a year of free mobile hosting and site customization

Google

Free mobile site from Google Google has announced that it is going to make a massive effort to help bring more sites to the mobile web, and that for a year, it is willing to pay the bill in order to accomplish that goal. The search engine giant is working with Duda Mobile, a mobile web optimization startup, to offer 12 months of free mobile site hosting and mobile website optimizing to help to fill in and boost the results available from mobile browsers and to make the internet friendlier…

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Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Mobile gaming

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

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Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

US Post Office QR Code Discount

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…

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Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

qr code chocolate

Chocolate Graphics, a unique confectioner company that specializes in personalized embossed chocolates, has now released a product that can allow businesses to take advantage of QR code marketing. The product is a chocolate treat that features a QR code embossed on top, which can be scanned in order to direct mobile device users to app downloads or mobile websites as per the wishes of the customer. This allows the recipient of the chocolates to obtain information and then follow it up with a sweet treat. The QR code embossed chocolates…

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13 percent of consumers in Europe have scanned an outdoor QR code advertisement

QR Code Display

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based on an analysis of both a quantitative and qualitative nature, spanning 6 different…

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Mobile apps may be the solution to save newspapers

Mobile Commerce Trends

The struggle faced by newspapers that are currently battling to keep their subscriber base due to the significant online competition as consumers start to use their mobile devices on an increasing basis for reading their news every day. According to Amy Mitchell from Pew Research Center, consumers are moving away from the trend to search for news and are now using their mobile devices to use a specific news app or website. She added that “People are committing to go back to the brand or outlet they like and trust…

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Retailers prepare for Mothers’ Day with mobile strategies

Mobile Marketing for Gifts

Retailers selling popular products and services that are given as gifts on Mothers’ Day are preparing for this year’s consumers with the launch of new mobile platforms for shopping and finding deals. OrganicBouquet.com, a leading eco-friendly florist, is only one example of a retailer that has created a new user-friendly shopping site that is optimized for mobile users. It has now announced the launch of this site, making it possible for its new and returning customers with smartphones to use their mobile devices to make their Mothers’ Day and Easter…

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The continuing importance of location to mobile commerce and marketing

Geotargeting

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

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Marine Drive Mobile announces the full integration of QR codes into its technology for merchants

Scanning QR codes

Marine Drive Mobile Corp. has unveiled its new merchant technology which includes the full integration of QR codes. Now, merchants are able to offer customers who purchase deals to redeem their coupons in a paperless way. According to the Marine Drive Mobile CEO, Colin MacDonald, “QR codes are an integral part of the discount deal shopping experience for consumers in 2012.” He explained that by making the paperless redemption available through the use of the software, retailers and merchants will be able to create QR codes simultaneously for every type…

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QR Codes on Steroids

Onvert.com Website

What’s a QR Code? They are those rather odd looking black and white square barcode now appearing in your magazines, newspapers and on your favorite products. By scanning them with an app on your phone they can open websites. Truth is we believe the QR code is just a bit, well, boring. Why not shake it up – perhaps add 3D layers, and sound? That humble QR code can do so much more for you if it’s an onvert™ code. Onvert can do everything a QR can do plus 3D…

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