QR Code Press

Techniques for marketers to reach consumers using mobile social media

03/26/201203/25/2012 Jorge Gonzalez

With Facebook’s recent announcements regarding the changes it will be making for the mobile platform – for example, making the Timeline format available for brands over mobile – marketers are looking into new ways to get the most out of mobile social media by connecting with consumers. There are two primary strategies that are currently being tossed around, which are: • Reaching the mobile audience through Facebook, itself • Using micro sites to boost the social media marketing as a whole In the first effort, there are three main steps…

Mobile apps may be the solution to save newspapers

03/24/201203/23/2012 Jesse Collins

The struggle faced by newspapers that are currently battling to keep their subscriber base due to the significant online competition as consumers start to use their mobile devices on an increasing basis for reading their news every day. According to Amy Mitchell from Pew Research Center, consumers are moving away from the trend to search for news and are now using their mobile devices to use a specific news app or website. She added that “People are committing to go back to the brand or outlet they like and trust…

Retailers prepare for Mothers’ Day with mobile strategies

03/23/2012 Stephanie Beck

Retailers selling popular products and services that are given as gifts on Mothers’ Day are preparing for this year’s consumers with the launch of new mobile platforms for shopping and finding deals. OrganicBouquet.com, a leading eco-friendly florist, is only one example of a retailer that has created a new user-friendly shopping site that is optimized for mobile users. It has now announced the launch of this site, making it possible for its new and returning customers with smartphones to use their mobile devices to make their Mothers’ Day and Easter…

The continuing importance of location to mobile commerce and marketing

03/22/201203/22/2012 Julie Campbell

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

Marine Drive Mobile announces the full integration of QR codes into its technology for merchants

03/21/201203/21/2012 John Montgallo

Marine Drive Mobile Corp. has unveiled its new merchant technology which includes the full integration of QR codes. Now, merchants are able to offer customers who purchase deals to redeem their coupons in a paperless way. According to the Marine Drive Mobile CEO, Colin MacDonald, “QR codes are an integral part of the discount deal shopping experience for consumers in 2012.” He explained that by making the paperless redemption available through the use of the software, retailers and merchants will be able to create QR codes simultaneously for every type…