QR codes step up Christmas shopping quota at Target

QR Codes used while shopping

The barcodes will be added to retail stores to help bridge the gap to the digital world. Target has added QR codes to its mobile initiatives to help the shoppers within its stores to purchase toys throughout the holiday season. The retail giant will launch the barcodes for the 20 most popular toys. The Target mobile commerce app now includes a scanner so that consumers with mobile devices can scan the QR codes for the toys they’d like to buy, and ship them for free to anywhere in the United…

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QR codes increase by 107 percent in magazines with skyrocketing mcommerce

QR codes learning

Barcodes are now present on 10 percent of all print ads of this nature. Print is currently a struggling medium in terms of advertising, but with a simple technique such as QR codes to bridge the gap between it and the digital environment, it is beginning to see vast improvements. As newsstand sales plummet, so have ad pages, causing magazines and advertisers to struggle. This has made it especially important to leverage QR codes and other similar mcommerce technologies, through aggressive strategies that bring paper and digital together. According to…

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The Road Code may cause further struggles in the future of QR codes

Road Code

QR codes have been struggling with a great deal of bad press attention recently due to some of the limitations associated with them, prompting the creation of The Road Code, by Paul Brocky and Tom Catuosco, which may put a dent in QR code popularity. The Road Code is aimed at consumers who are on the go, making information sharing much easier, safer, and more effective than it is through the use of QR codes. It provides users with free 4-character numeric codes with which they can create their own…

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Spektacle Magazine releases new QR code broadcasting book

Unique QR Code

Spektacle Magazine has announced the release of a new book entitled “Broadcasting on Paper” which is designed to help print media such as newspapers and magazines to provide their readers with exciting new features based on QR codes. The book shows a number of ways in which a QR code campaign can be created, using step-by-step instructions, which include everything from selecting the best form and design of barcode to use, to deciding how to make them visually appealing, and then managing the codes that have already been created. The…

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QR code system that remembers what you buy may be coming to major retail stores

QR Code

As the marketing industry becomes saturated with QR codes, the practice of tracking the codes performance is becoming more popular. Retailers are beginning to see the benefits of tracking QR code campaigns, as the valuable analytic data they derive from the codes can be used to make more effective campaigns in the future. Target, Home Depot and Macy’s are now looking to incorporate a QR code system that will remember specific customers, allowing retailers to use one code to reach thousands of different people. The concept is simple enough. When…

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Pitney Bowes launches new QR code management system to help companies adopt the technology

QR Code Statistics

Pitney Bowes, a software and hardware manufacturer based in Connecticut, has launched a new QR code management system. As the popularity of QR codes grows, more companies are beginning to look for ways to incorporate the codes into their businesses and marketing efforts. While the codes are not overly complicated themselves, there are some serious pitfalls that could interfere with their use that many companies simply are not aware of. Pitney Bowes aims to make the use of QR codes a bit more intuitive with their management system while helping…

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New augmented reality app seeks to dethrone QR codes in mobile marketing

Blippar augmented reality Mobile App

QR codes have become the titan of the mobile marketing world. The codes have proven the simplicity of reaching a varied audience of consumers in the digital age. The rise of the mobile marketing industry owes much of its success to the codes and many advertisers are sure that the codes will be around for many years to come. However, a new mobile application seeks to dethrone the blocky barcode. To accomplish this ambitious feat, the app is making use of augmented reality technology. Augmented reality is nothing new to…

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Macy’s to include mobile marketing in its back to school strategy

Macy's Mobile Marketing Campaign

Macy’s has announced that it has launched its back to school marketing campaign which includes a mobile effort that will support DoSomething.org, which is a youth volunteer organization. DoSomething.org will be receiving one dollar from Macy’s every time a particular QR code is scanned using a mobile device inside the mstylelab in the retailer’s stores, to a limit of $250,000. Scanning the 2D barcode provides customers with information about the volunteer organization and social responsibility, in addition to helpful videos that concentrate on the latest styles and fashions. One of…

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Proper use of QR Code marketing can be the “WOW” factor your business needs

QR Code

It is predicted that by the end of 2011, smartphones will have made up at least half of the mobile market. Though this does mean that using QR codes offers businesses a significant opportunity to reach new and current customers, very few of them are properly executing their plans. Businesses and mobile marketers are rapidly adopting this technology, incorporating QR codes into their mobile marketing mix. Those that are successful have also identified that the codes are not the point in themselves, but are only the means by which a…

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QR codes may be doing more harm than good to small businesses

Small Business Mobile Marketing

When it comes to small business, QR codes are often seen as a valuable marketing tool. Given the versatility of the codes, this notion is often correct, but there is another side to the coin that goes almost universally unacknowledged. Chris Smith of KeyRelevence, a prominent SEO and marketing firm based in Dallas, Texas, says that using the codes to boost business is a double edged sword. While awareness of the codes is certainly spreading throughout the nation, the majority of consumers are still unfamiliar with them. Smith says that…

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