QR Code Press

Mobile marketing budgets to rise in 2013

07/12/201207/12/2012 L. Green

Research has shown that nearly three quarters of marketers will be spending more next year. A new study performed by email and mobile marketing company, StrongMail, and presented by eMarketer, has shown that approximately 70 percent of marketers have the intention of boosting their budgets for smartphone and tablet advertising and promotions next year. What has yet to be shown is whether or not this additional spending is truly necessary. Though the value of mobile marketing is relatively undisputed in many industries, several experts and technology strategists are beginning to…

How retailers are taking their first steps into the mobile commerce world

04/15/201204/13/2012 Jorge Gonzalez

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices weren’t at all a part of their strategies, especially among those who weren’t online…

Spammers take aim at mobile phone users

04/14/201204/13/2012 L. Green

Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an estimated 2.2 billion spam texts. Though the problem has not yet grown to…

Mobile marketing is undergoing an employment boom

04/12/201204/12/2012 Julie Campbell

Thinking about a career change into mobile marketing? Now might be the time! According to WANTED Analytics – the top source for talent marketplace real-time business intelligence – since the beginning of the year, there have been more than 6,000 job postings listed online for mobile marketers in the United States alone. As both MMS and SMS have grown, as have the number of mobile game and app downloads. The use of the mobile internet has also skyrocketed. Businesses have not failed to notice this trend, and they are now…

GMO Japan Market Intelligence shows QR codes are popular in East Asian markets

04/10/201204/10/2012 Stephen Vagus

QR code usage – still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according to a new survey from GMO Japan Market Intelligence, a business and market research…