Mobile marketing is undergoing an employment boom

Mobile Marketing
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Mobile Marketing

Thinking about a career change into mobile marketing? Now might be the time!

According to WANTED Analytics – the top source for talent marketplace real-time business intelligence – since the beginning of the year, there have been more than 6,000 job postings listed online for mobile marketers in the United States alone.

As both MMS and SMS have grown, as have the number of mobile game and app downloads. The use of the mobile internet has also skyrocketed. Businesses have not failed to notice this trend, and they are now seeking ways to connect with consumers through promotional and marketing efforts.

Over the last few years, the demand for marketing professionals equipped with mobile skill sets has also seen a significant increase. In fact, when compared to last year’s first quarter, there has been a 26 percent growth. When compared to the same period in 2010, there has been a 134 percent growth. The increase since that time in 2009 was over 400 percent.

The areas in which employers have been hiring the most people with mobile marketing skills are:

• Microsoft PowerPoint
• SEO (Search Engine Optimization)
• CRM (Customer Relationship Management)
• Microsoft Office
• SEM (Search Engine Marketing)
• Android OS
• Web Analytics
• Google Analytics
• SaaS (Software as a Service)
• Adobe Photoshop

The city with the greatest demand for employees with mobile marketing skills is New York –

in the metropolitan area. In fact, over the last three months, over one thousand ads have been placed for mobile marketing jobs in that city. This was an increase of 31 percent when compared to the first quarter of 2011.

Other cities that had a large demand for mobile marketing skills included Los Angeles, Seattle, San Jose, and San Francisco. Though New York employers placed the largest number of job posts for that skill set, it was Los Angeles that had the highest year-over-year growth in that area, with a 48 percent increase over the demand at the same time in 2011.

It is predicted that this demand will only continue, and that companies that are looking to hire individuals with these skills are likely to face significant challenges filling their openings within the mobile marketing duties that will be required in order to remain competative.

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