QR Code Press » Entries tagged with "mobile marketing industry"
Mobile marketing industry will have 1.4 million employees in two years
The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Trends, United States
Mobile marketing to undergo considerable growth
Indonesian marketplace is primed for an explosion in this sector over the next few years. According to a mobile marketing study conducted by global market strategy consultants Roland Berger, the sector in Indonesia is right on the edge of an explosion which will more than double its size by 2016, making it a critical channel for connecting with consumers. The research suggested that the country has one of the fastest rates of I.T. growth in the developing … Read entire article »
Filed under: International, Mobile Marketing, Trends
Sprint conference to highlight capabilities of NFC technology
NFC technology playing a large role in evolution of mobile business Telecommunications giant Sprint is slated to host its 12th annual Open Solutions Conference at the end of this month in San Jose, California. The event is known for hosting various presentations concerning the telecommunications ecosystem around the world. This year, however, those attending the event will not just be hearing from industry experts, they will also be hearing from large retail brands, advertising agencies, and … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, Technology News, United States
Hipcricket mobile marketing breaks 200,000 mark in the industry
Its campaign growth, quarter over quarter, has now reached a 52 percent. Hipcricket, an industry leader in mobile marketing and a subsidiary of Augme Technologies Inc., has just announced that it has broken the 200,000 mark for its campaigns. This holds it in the top position in the industry within this central metric. By May 31, 2012, it had completed over 27,000 in that quarter alone and showed a growth of 52 percent over the campaigns from the … Read entire article »
Filed under: Featured News, Mobile Marketing
Mobile marketing budgets to rise in 2013
Research has shown that nearly three quarters of marketers will be spending more next year. A new study performed by email and mobile marketing company, StrongMail, and presented by eMarketer, has shown that approximately 70 percent of marketers have the intention of boosting their budgets for smartphone and tablet advertising and promotions next year. What has yet to be shown is whether or not this additional spending is truly necessary. Though the value of mobile marketing is relatively … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends
How retailers are taking their first steps into the mobile commerce world
When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends, United States
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