Tag: mobile marketing firms

JiWire study shows 21 percent of shoppers search for coupons while in a store’s location

L. Green
Mobile Coupons

JiWire has released a new report that shows the results of their recent study that illustrate how important it is to retailers to provide locally relevant content to mobile users who are near or within one of their store locations. The JiWire “Mobile Audience Insights Report” showed that 80 percent of mobile users would like to see locally relevant marketing from retailers. At the same time, it also indicated that 3 out of 4 mobile users have an increased likelihood of taking an action following the receipt of a location-specific…

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mobiManage announces launch of mobile content management system for apps and websites

Stephanie Beck
Mobile-Commerce

mobiManage has announced the release of the second generation of its mobile CMS systems, precisely four years after the initial American release of the original systems. This latest release includes upgrades to the feature designs and a completely new engine. IT offers a single platform on which Android and iPhone apps alike, as well as mobile websites and tablet products can all be managed. These latest upgrades also provide capabilities for adding features for mobile marketing to an app or website, including QR codes and NFC tags, banner ads, and…

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AT&T study results show that small businesses are using more mobile

John Montgallo
Mobile Marketing for Small Business Owners

The results of a recent survey by premier communications holding company, AT&T, called the “Small Business Technology Poll” have just been released, and they show that small businesses are continuing to use an increasing amount of the latest wireless technologies, such as 4G devices, tablet computers, and GPS navigation mobile apps. Within the poll, it was also discovered that 96 percent of small businesses are using wireless technologies as a part of their regular operations, and almost two out of every three of those businesses (63 percent) said that it…

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Constant Contact takes on mobile marketing to an entirely new degree

Stephanie Beck
Mobile Marketing

Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…

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Facebook announces partnership with Bango for mobile payment services

Jennifer Goula
social media marketing

Facebook, the largest social network in the world, has announced that an agreement has been signed between it and Bango, and analytics and mobile billing company based in the United Kingdom. The technology at Bango concentrates on an increasing consumer market of smartphone owners who use their devices to access the internet and who are using their devices more frequently for making purchases and other online transactions. The white-label products from the company are able to collect mobile payments for the purchase of online services and content, and can also…

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