Tag: mobile marketing agency

Experts recommend that businesses not ignore Boomers’ money

L. Green
Mobile Marketing

According to experts in mobile marketing, businesses are wasting their money by focusing exclusively on younger customers while building their campaigns, instead of targeting older demographics which have more money to spend. Businesses have become so attached to the idea that young people are the ones who use their mobile devices most frequently that they are entirely missing out on the most rewarding marketplace, the Baby Boomer generation, which has significant amounts of disposable cash just waiting to be spent. Managing Director Steve Downes, from Juice Digital, which is the…

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CommerceTel Corporation announces its selection as the UFC mobile tech partner

Jorge Gonzalez
Ultimate Fighting

Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes around the globe. The UFC was first broadcast on network television in November 2011,…

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Zmags study examines m-commerce and tablet commerce readiness of top 100 American retailers

Julie Campbell
Mobile Commerce

Zmags has published the results of its study that assessed the cross-channel marketing readiness of the top 100 U.S. online retailers in terms of their use of mobile, tablet, and social media, and they discovered that very few of them are working to achieve the full commerce potential of mobile devices. The study was conducted in November 2011 and examined the smartphone and tablet offerings of the leading 100 retailers (according to the 2011 Internet Retailer Top 500 Guide). Android smartphones, iPhone, and iPad offerings were scrutinized by the researchers.…

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mobiManage announces launch of mobile content management system for apps and websites

Stephanie Beck
Mobile-Commerce

mobiManage has announced the release of the second generation of its mobile CMS systems, precisely four years after the initial American release of the original systems. This latest release includes upgrades to the feature designs and a completely new engine. IT offers a single platform on which Android and iPhone apps alike, as well as mobile websites and tablet products can all be managed. These latest upgrades also provide capabilities for adding features for mobile marketing to an app or website, including QR codes and NFC tags, banner ads, and…

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ComboApp states full support for Apple’s crackdown against unethical marketing at the App Store

John Montgallo
Mobile-Commerce

ComboApp Marketing Agency, based in Chicago, has announced that it is giving its full support to the recent crackdown by Apple that stated that any iOS developers who were found to be using marketing techniques that were deceptive to the consumer will automatically have its products banned from the App Store and will no longer be able to do business there. The marketing agency, which is a mobile app promotion services leader, has been very open about its beliefs that Apple’s decision is an important one for the entire mobile…

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