Tag: mobile marketing agency

Research shows marketers are struggling with today’s digital tools and massive amounts of data

Julie Campbell
MCommerce

The annual BRITE conference from Columbia Business School was held on March 5, 2012, its Center on Global Brand Leadership and the New York American Marketing Association (NYAMA) revealed the findings of the first BRITE-NYAMA Marketing Measurement in Transition Study. This research involved the participation of the senior marketing execs from large corporations so that the researchers could obtain an improved understanding of the way that practices are evolving in the following categories: marketing measurement and return on investment, collection and use of data, and the way that traditional and…

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OFFICIAL ST. HELENS R.F.C. APP WITH BUILT IN QR CODE SCANNER

Guest Post
Snap Shot of Saints Rugby Club site

Saints Rugby Club Now Developing Interactive Smartphone App for Fans. Warrington based business Appitized, today announced the start of development for the official St. Helens R.F.C. Smartphone App. The App, which will provide fans with access to exclusive club news and features, will be available to download for iPhone and Android devices later this year. The App is set to include exciting features, providing fans with exclusive information and the ability interact with the club directly via their Smartphone. App features include; Fixtures, Live match updates, Fan Zones, Superstore and…

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How to evaluate a mobile loyalty program

Julie Campbell
Mobile Loyalty Program Marketing

Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is the program transactional? Even though it is being used through a new technology…

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Large corporations add the mobile channel to marketing strategy

John Montgallo
Mobile Marketing

CommerceTel has been making significant advances forward into mobile marketing, joining a large number of other corporations that have made a priority of taking large steps into the use of the channel, including Disney and Toyota Motors. Mobile marketing has already proven itself to be so powerful that some of the top global corporations, such as Nike, chose not to advertise at all in their traditional positions at the Super Bowl in 2012. A recent article in Fortune magazine explained that Nike has placed a significant focus on mobile marketing.…

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Sitomic releases print ad tracking with QR code manager

Jennifer Goula
QR Code Service

Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from those advertisements. The concept is that a unique QR code is created for every…

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