Google Change the Game contest challenges teenage girls to design mobile games

Google Change the Game Challenge - Mazu mobile game - Google Play - LearnDistrict Inc.

Google wants to see more mobile games developed by female gamers. Google Change the Game Design Challenge was launched by the internet giant last spring and challenged thousands of teenage girls to design games they would like to play. After receiving thousands of submissions, five finalists were selected by a group of Google employees and guest judges. The grand prize winner received a $10,000 college scholarship and a $15,000 technology contribution to her school. In addition to these awards, the grand prize winner, Christine – an 11th grader from Vancouver,…

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New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

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New AR mobile game Jurassic World Alive launches globally on Android and iOS

New AR Mobile Game - Jurassic World Alive - Official Game Trailer - Jurassic World - YouTube

The Pokémon Go-like game is based on the Jurassic World films With Jurassic World: Fallen Kingdom set to open in theatres on June 22nd, the new AR mobile game Jurassic World Alive has been officially rolled out on a global scale across Android and iOS mobile devices. The game, which is not unlike Niantic’s popular Pokémon Go, enables users to find and capture dinosaurs in the real world. The free game features both AR-based imagery and location-based technology This new ar mobile game is the third in a series of…

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Disney mobile game lawsuit filed over data collection from children

mickey disney mobile game

The entertainment giant has been accused of violating privacy laws about how personal data can be collected from minors. A federal court is asking some heavy questions about Disney mobile game practices involving personal data collection from children. As a result of these alleged activities, Disney has been sued. The class action lawsuit accuses Disney of having included inappropriate ad-tracking software in its mobile games. The Disney mobile game security lawsuit alleges that the company’s ad-tracking software illegally monitors its users and shares children’s personal identifying information with third parties.…

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