New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to man an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

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New AR mobile game Jurassic World Alive launches globally on Android and iOS

New AR Mobile Game - Jurassic World Alive - Official Game Trailer - Jurassic World - YouTube

The Pokémon Go-like game is based on the Jurassic World films With Jurassic World: Fallen Kingdom set to open in theatres on June 22nd, the new AR mobile game Jurassic World Alive has been officially rolled out on a global scale across Android and iOS mobile devices. The game, which is not unlike Niantic’s popular Pokémon Go, enables users to find and capture dinosaurs in the real world. The free game features both AR-based imagery and location-based technology This new ar mobile game is the third in a series of…

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Disney mobile game lawsuit filed over data collection from children

mickey disney mobile game

The entertainment giant has been accused of violating privacy laws about how personal data can be collected from minors. A federal court is asking some heavy questions about Disney mobile game practices involving personal data collection from children. As a result of these alleged activities, Disney has been sued. The class action lawsuit accuses Disney of having included inappropriate ad-tracking software in its mobile games. The Disney mobile game security lawsuit alleges that the company’s ad-tracking software illegally monitors its users and shares children’s personal identifying information with third parties.…

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Mobile games revenues now greater than earnings from those on consoles and PCs

mobile games revenues

The industry has now shifted to the point that smartphones and tablets are the top earners for gaming. Mobile games revenue is being taken extremely seriously all of a sudden now that it has reached a significant landmark. Those earnings are now greater than those brought in by games on either consoles or PCs. The industry is now being forced to look at mobile gaming in a way they had not previously been doing. In 2017, mobile games revenues from smartphone and tablets combined are forecasted to represent 42 percent…

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Mobile games popularity algorithm may predict user interest levels

Mobile games popularity

Researchers are using a combination of algorithms to develop a popularity prediction model. Scientists in Japan have come up with a new mathematical model using several algorithms to predict mobile games popularity. More specifically, the model helps to show the point in a gaming app in which users start losing interest. This model could provide useful insight to mobile game developers that want to keep users engaged. The idea is that the mobile games popularity will be able to be better maintained by stopping users from losing interest. This may…

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Chinese mobile games are taking off worldwide

Chinese mobile games

A large number of entertainment apps from the country have made it into the top performing lists. Last year, Chinese mobile games became truly popular around the globe for the first time. Among the leading 1,000 mobile gaming apps worldwide, publishers from China produced a sizeable 84. The year before, that figure had been 45, showing a striking rise in popularity for those games. After all, this means there are 80 percent more mobile games from that country in the top 1,000. Cheetah Mobile produced these statistics through its Cheetah…

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Christmas themed mobile games updates released from G5 Entertainment

tablet smartphone in-app mobile commerce

The firm has issued a slew of holiday-themed content in several of its most popular game apps. G5 Entertainment has launched updates for Christmas themed mobile games in many of its most popular apps. These have allowed players to continue enjoying the games they love while getting into the holiday spirit. Many game developers have jumped onboard the tradition of decorating their apps for the season. In fact, when it comes down to it, many of the G5 Entertainment updates for Christmas themed mobile games arrived later than those from…

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The Pokémon Go app is losing its appeal

pokémon go app

More than 12 million daily players have already given up on the augmented reality game. Approximately fifty days have passed since the Pokémon Go app took the world by storm. The need to “catch ‘em all” carried many children through their summer school breaks in several countries. People are beginning to tire of the augmented reality game app and have started abandoning it. According to reports from Bloomberg, The number of daily active users of the Pokémon Go app has been experiencing a freefall. A report from Ars Technica has…

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Lenovo smart shoe works as mobile game controller and fitness tracker

The company has worked in partnership with Vibram to create a new form of wearable technology. A new type of wearable tech has now found its way in the spotlight in the form of the Lenovo smart shoe, which has been designed to work not only as a type of activity tracker, but also as a mobile game controller. These wearables can count the number of steps a wearer takes while estimating the number of calories burned. The Lenovo smart shoe made its first appearance in San Francisco at the…

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Is Rovio using an Angry Birds QR code to jump the shark, or is it genius?

angry birds qr code game app

The mobile games success story is now launching new barcodes, augmented reality and a new app. Rovio had held onto the most popular mobile games spot for a long time, but as its top title started to fade it is now using gimmicks like an Angry Birds QR code as a part of a new free app it has launched to draw a whole new wave of downloaders. The massively hyped Angry Birds Action! Has now been launched and, so far, players love it. While it is clear that Rovio…

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