Apple Arcade to offer a novel game subscription service

Apple Arcade Logo - Apple YouTube

Apple seeks to improve the mobile gaming experience with a unique subscription service. Apple recently announced it’s Apple Arcade, the world’s first monthly game subscription service for mobile, desktop and the living room. It will reportedly give subscribers unlimited access to a selection of paid titles on the App Store. The mobile games subscription service will include over 100 games. Apple Arcade will have more than 100 new and exclusive games, with new games being added all the time. Some of these original new releases will come from renowned game…

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This year an estimated 2.4 billion people will play mobile games

Mobile Games - Candy Crush Games

A new report reveals that mobile gamers are a “lucrative, untapped audience for brands.” Newzoo has collaborated with Activision Blizzard and released a new mobile games report called “Betting on Billions: Unlocking the Power of Mobile Gamers.” The report outlines how mobile gamers are important to brands as they represent a lucrative and untapped audience and predicts that approximately 2.4 billion people will play mobile games this year. Mobile gaming is the third most popular mobile app. According to market intelligence firm Newzoo, mobile gaming apps rank as the second-most-popular…

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Rumored multi-million Samsung Niantic deal could see Samsung get exclusive games

Samsung Niantic Deal - Samsung Phone

Samsung may be planning to invest $40 million into the Pokémon Go creator. A recently rumored Samsung Niantic deal has been receiving a lot of buzz as the South Korean smartphone maker could reportedly be investing $40 million in the American software development company. Niantic is the company behind augmented reality mobile games Ingress and the 2016 worldwide phenomenon Pokémon Go. Samsung Galaxy smartphones could come pre-loaded with Niantic’s games. The Inquirer learned from an anonymous source familiar with Samsung’s plan that the Samsung Niantic deal could be announced within…

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Google Change the Game contest challenges teenage girls to design mobile games

Google Change the Game Challenge - Mazu mobile game - Google Play - LearnDistrict Inc.

Google wants to see more mobile games developed by female gamers. Google Change the Game Design Challenge was launched by the internet giant last spring and challenged thousands of teenage girls to design games they would like to play. After receiving thousands of submissions, five finalists were selected by a group of Google employees and guest judges. The grand prize winner received a $10,000 college scholarship and a $15,000 technology contribution to her school. In addition to these awards, the grand prize winner, Christine – an 11th grader from Vancouver,…

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New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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