Tag: mobile commerce report

Mobile commerce whitepaper released by the GSMA

Jennifer Goula
mobile commerce trends

Operators have placed their backing behind the report that has revealed an optimistic vision. The Groupe Speciale Mobile Association – more frequently known as the GSMA – has just released a highly optimistic whitepaper which has detailed the ways in which mobile commerce and the technology as a whole could provide a meaningful revolution for retailers. It also used the publication to unveil some of its more ambitious plans for shoppers in urban areas. Part of this vision is the intention to bring mobile commerce and brick and mortar retail…

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Mobile commerce held back by security and screen size

Jennifer Goula
Mobile Commerce

Although smartphone shopping is growing rapidly, it is still being held back by certain challenges. Despite the fact that it is predicted that smartphone traffic and search volumes are likely to overtake those from desktops and laptops over the next year, the same cannot be said with respect to mobile commerce conversion rates. Consumers are shopping with their smartphones, but barriers are still stopping them from buying. According to the latest mobile commerce data from Econsultancy, consumers are using their smartphones for checking and comparing prices as well as to…

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Mobile commerce draws new capital to Japanese market

Jesse Collins
Mobile Commerce Trends

Adoption of shopping over smartphones is rapidly growing in Japan leading investors to dive in. One of the most rapidly growing segments in Japan, at the moment, is mobile commerce, which is expanding at an exponential rate within the already healthy online shopping industry in the country. Every year, the size of smartphone shopping jumps forward by a tremendous amount, growing its online share. According to the most recent data from the Ministry of Internal Affairs and Communications, mobile commerce spiked from 2011 to 2012 by 16.2 percent, bringing it…

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Mobile commerce is maintaining its rapid climb

L. Green
Mobile Commerce Shopping

A recent report has indicated that the rise that the channel is experiencing shows no indications of having slowed. B.I. intelligence has just released a report that shows that the massive increases seen in mobile commerce over the last several quarters are still headed in the same rapidly upward direction. The company reported that in 2010, smartphone and tablet shopping made up only 3 percent of online purchases. However, since that time, and with the massive penetration of smartphones and tablets throughout the American population, that number has been steadily…

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