Report highlights growth of mobile commerce Mobile commerce is growing at an alarming rate and retailers are likely behind its boom. BI Intelligence recently released a report concerning this growth and how it is being affected by retailers. The report highlights the results that retailers have seen over the past few years of holiday shopping. During the 2013 holiday season, in particular, mobile sales and activity reached record highs for many retailers, further increasing their interest in the mobile sector. Holiday shopping goes mobile According to the report, on Black…
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Mobile commerce optimized websites performed best on Black Friday
According to this year’s figures, smartphones and tablets played a very large role on the first day of holiday shopping. Every year, a growing number of people are using their small screen connected devices to comparison shop and to make actual purchases on Black Friday, and this was certainly the case this year, particularly when it came to those that had been mobile commerce optimized for the friendliest experience over those devices. This was the first year that the data made it quite clear that the sites designed for those…
Read MoreMobile commerce helps boost online retail revenue
New platform sheds some light on mobile sales and the growth of e-commerce E-commerce is picking up momentum in the U.S. Custora, a provider of commerce marketing analytics, has released a new platform, called the E-Commerce Pulse, which provides real-time information concerning the U.S. e-commerce scene. Pulse shows that more people are taking to shopping online, but many are not doing so from their home computers. A rapidly growing number of consumers has opted to shop from their mobile devices, showing favor for the convenient options offered by various mobile…
Read MoreMobile commerce is now an important part of Pizza Hut’s revenue
The pizza chain first launched its app in 2009 and now considers it a central element to its earnings. Pizza Hut has always been a technology friendly company, after having been one of the first companies to offer online purchasing and having had a mobile commerce app available for a number of years. This company boasted one of the first online purchases, when it made this option available in 1994. From that point, Pizza Hut has continued to look to technology to help consumers to be able to order their…
Read MoreMobile commerce in the United States to grow over 32 percent in 3 years
According to a recent study, the size of the American market is set to experience a very healthy growth. As a result of the rising adoption of smartphones and a growing demand to be able to purchase products online, the American mobile commerce marketplace is predicted to rise at a compound annual growth rate (CAGR) of 32.38 percent by the close of 2016. Smartphone device adoption in the U.S. is occurring at a very rapid rate and people are using them to shop. In fact, the United States is among…
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