QR Code Press

Companies target augmented reality to help make QR codes more appealing

10/31/2011 Sam Lambert

QR codes are still quite new in markets outside of Japan. While they are gaining popularity in Western markets, consumers are still baffled by the black and white, blocky patterns that they see on a growing number of products. At times, the codes have been criticized – by both consumers and businesses – for being unappealing to the eye. As the codes begin to play a more prominent role in marketing, companies are looking to make changes to their QR codes to make them more aesthetically pleasing. It is difficult…

SpyderLynk’s SnapTags may dethrone QR codes in the future

08/06/201108/06/2011 Stephen Vagus

QR codes have dominated the mobile marketing scene since their rise to fame in Japan. The phenomena was slow to spread, finally reaching the U.S. in 2008, when companies began taking notice of the codes and how they could spur growth and how they could be used to reach new audiences. Now the codes are an inherent part of life, integrating seamlessly into a society that is becoming more captivated by mobile technology. However, there are some problems with QR codes that have served as stumbling blocks throughout the years…

AR has promise but consumers are slow to warm to the technology

07/22/201107/22/2011 Jorge Gonzalez

The global reception of augmented reality mobile apps has fallen short of expectations, according to Juniper Research, a renowned marketing and technology research firm. The industry may still be in its infancy, but many big-name companies have backed AR technology as a new way to engage consumers. According to researchers, this may be due to the relatively low level of understanding from both companies and consumers regarding how augmented reality works. Windsor Holden, a principal analyst with Juniper Research, points out that the capabilities of augmented reality far surpass those…

Mobile trends take hold of Canada’s businesses

06/12/2011 Jorge Gonzalez

Mobile marketing has been creating a big buzz in Canada recently. This after a growing number of companies have come to realize the potential of this marketing strategy in boosting their sales regardless of their business genre. With the ever growing popularity of mobile gadgets like the latest models and trends of mobile phones and iPhone and smartphones, more and more people are most likely to access all needed information from their mobile gadgets. This also paves the way for mobile marketing to take center stage in Canada’s business environment.…

Your next interior designer might just be your phone

06/07/201106/07/2011 John Montgallo

Augmented reality can be used for more than marketing or games. OverstockArt.com, a website that sells museum quality, hand painted canvas art, has released a new mobile application for the iPhone and iPod which uses augmented reality to help shoppers envision art on their walls at home. The company is looking to enhance customer’s experience and help them make informed purchasing decisions by allowing them to take art for a “test run” via the application. The application allows smart phone users to browse through art and then superimpose their favorite…