latest in mobile marketing Archives

QR codes could be dethroned with image recognition software, if marketers are willing to turn their backs

02/11/201202/10/2012 Stephen Vagus

QR codes have become popular tools for advertisers and are beginning to find favor with consumers, but not everyone is happy with the black and white, blocky barcodes. Herbert Bay, owner of Swiss technology company Kooaba, believes that the codes have no place in the world of technology. Bay’s company has been working on a number of image recognition programs over the past six years. The apps are meant to bridge the gap between the offline and online worlds, and the company has released a new program that may serve…

MasterCard launches pilot project of new mobile payment platform called QkR

01/27/201201/27/2012 Stephen Vagus

MasterCard has begun rolling out its new mobile wallet application for smart phones called QkR. The credit company has been working to establish itself in the emerging industry of mobile commerce. Competitors have been releasing their mobile wallets at a quick pace, but MasterCard has taken the time to ensure that its application is up to snuff with consumer needs. Unlike other mobile wallets, the QkR platform will not focus solely on NFC technology; it will also use QR codes as a form of mobile payment. The credit company has…

Retalix Ltd. releases Mobile Shopper app set to bring consumers and retailers together

01/19/201201/19/2012 Julie Campbell

Leading provider of innovative retailer services and software worldwide, Retalix, has just announced the release of its Retalix 10 Mobile Shopper, which is a new mobile app set that allows consumers to find and interact with their favorite stores and mobile retailer environments. This set of applications provides consumers with the ability to manage their wish lists and purchases while they’re in the store or at any other time, to find the nearest locations of a store, to obtain special offers, to find information and prices of available items, to…

Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

12/02/201103/21/2014 Julie Campbell

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

Fox uses QR codes for virtual store movie marketing in the United Kingdom

11/16/201111/16/2011 John Montgallo

Twentieth Century Fox has announced the launch of its new “virtual store” which will use QR codes and other mobile techniques in order to sell movies to UK consumers through the use of their smartphones. The marketing campaign for the virtual store includes bus shelter ads in large cities which feature QR codes alongside the movie titles that are available for purchase in the virtual store. When a smartphone user scans the 2 dimensional code, it launches the HMV retail page specific to the movie product associated with the code.…