Tag: cheap mobile marketing

Toyota adopts QR codes to help customers control their accounts

Stephanie Beck
Toyota Payment App

Toyota Financial Services, the U.S. financing and insurance arm of the automaker, has launched a application for smart phones that aims to bring customers a better experience when managing their accounts online. The company has taken a unique approach to the matter by adopting QR codes, which will allow consumers with quick access to their accounts. Using the app, customers can generate a free, personalized QR code, which can then be printed and attached to anything they can think of. QR codes are becoming a very popular way for companies…

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QR codes in magazines up by 228% according to Nellymoser

Stephanie Beck
QR codes in Mobile commerce Magazine Ads

A new study from Nellymoser, a company specializing in mobile computing, shows that QR codes are gaining popularity amongst magazine publishers. The codes have proven quite useful for print media, which has not fared well with consumers in the advent of technology. More people are using their smart devices to access digital content, crippling print as a form of media. Publishers have begun turning to QR codes and other mobile technologies to make magazines and newspapers more appealing to a new generation of tech-savvy consumers. According to Nellymoser, QR code…

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Rich Interactives announces new Sticky-Mobile QR code tool using proprietary r-Glue technology

Sam Lambert
QR Codes check in

Roger Carr, CEO of Rich Interactives, has announced its latest tool for QR code deployment, Sticky-Mobile, which offers an easy and practical way to use the barcodes across marketing touch points without the need for any previous programming knowledge. Sticky-Mobile was designed using the Rich Interactives proprietary technology called r-Glue. It is available for free to developers and webmasters, and enhances QR code use by giving consumers an easy way to store, bookmark, or share the digital content to which the code is linked, such as a video, map, or…

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How companies are unlocking the QR code return on investment

L. Green
QR Codes

North Little Rock, Arkansas printing firm CustomXM has been watching the increase in digital communication over the last few years and has developed an interest in QR codes as an important tool to bridge the gap between the print and digital worlds. Its CFO and president, Paul Strack, has said that they’d been keeping an eye on these two dimensional codes and has seen the tremendous potential they hold. Chief marketing officer Jason Pinto from interlinkOne, a marketing software provider from Boston, elaborated on the benefit of the codes, saying…

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QR codes aren’t just for retail

Jennifer Goula
Mobile Marketing

Though QR codes are getting a great deal of attention for their marketing uses by the retail world, non-retail businesses are discovering many of the advantages of this technology, as well. For example, professionals such as accountants, lawyers and insurance agents, are discovering that these codes can be printed in newspaper and magazine ads, in brochures, on business cards, blogs, website, and even T-shirts and other forms of marketing materials. Smartphone and tablet users are rapidly discovering that these tools help them to obtain useful information, to compare prices and…

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