QR codes aren’t just for retail

Mobile Marketing

Mobile Marketing Strategy
Though QR codes are getting a great deal of attention for their marketing uses by the retail world, non-retail businesses are discovering many of the advantages of this technology, as well.

For example, professionals such as accountants, lawyers and insurance agents, are discovering that these codes can be printed in newspaper and magazine ads, in brochures, on business cards, blogs, website, and even T-shirts and other forms of marketing materials.

Smartphone and tablet users are rapidly discovering that these tools help them to obtain useful information, to compare prices and services, and to discover the best discount opportunities. Companies that take advantage of this knowledge and offer this tool to appeal to their customers’ desire to educate themselves.

Professionals are now using QR codes for the following purposes, among others:

• To provide contact information
• To obtain feedback or encourage participation in surveys
• To advertise special events
• To provide the latest updates
• To offer the latest information regarding the practice
• And to link the QR code user to websites, sales pages, newsletters, blogs, and social media pages.

The trick is to make sure that something of value is indeed being offered to the customer. It is not simply a matter of providing the code and linking to the website, but marketers must also try to engage that individual to take the next step, whether it be to register for something, make a donation, play a game, or purchase a product.

A call to action is essential for the successful use of QR codes. Make sure the user of the code always has the answer to the question “now what?” when they arrive at the destination associated with the scan.

Leave a Comment


This site uses Akismet to reduce spam. Learn how your comment data is processed.