The importance of mobile marketing is gaining traction within small and medium enterprises in the UK

A new marketing study suggests. Whilst many large businesses have been steadily investing in mobile marketing over the last few years, this progression has been much slower with smaller companies. In the study by PB Smart Essentials, it has been suggested that as few as 8% of small and medium enterprises even have a mobile optimised website. A mobile optimised website is a key for encouraging mobile commerce but it appears that smaller businesses are left wondering why (and even how) they should go about creating one. The study aimed…

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Sushi restaurant in London launches interactive QR code campaign

QR Code Display

London’s first Temaki Sushi restaurant is scheduled to open in March of this year. For now, the store is still under construction, but the owners are taking the opportunity to reach out to consumers early. Construction is being concealed behind a vibrant display upon which QR code fish are waiting to be scanned by tech savvy pedestrians. The restaurant, called Yoobi, has launched a campaign to generate hype for the grand opening next month and has begun encouraging smart phone users to scan the code for deals. Scanning the code will…

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QR codes in magazines up by 228% according to Nellymoser

QR codes in Mobile commerce Magazine Ads

A new study from Nellymoser, a company specializing in mobile computing, shows that QR codes are gaining popularity amongst magazine publishers. The codes have proven quite useful for print media, which has not fared well with consumers in the advent of technology. More people are using their smart devices to access digital content, crippling print as a form of media. Publishers have begun turning to QR codes and other mobile technologies to make magazines and newspapers more appealing to a new generation of tech-savvy consumers. According to Nellymoser, QR code…

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QR code on the run with local errand service

QR codes have found their way to Kitsap Errand Runner, one of Washington State’s most prominent errand running services. The codes have been growing in popularity in the state and are catching the attention of more people. Part of their appeal lies in their ability to connect consumers directly with businesses, creating a tangible link between the two. Owner of Kitsap Errand Runner, Bryan Garrett, has begun experimenting with the codes after seeing them in advertisements. At first, Garrett had no idea what the codes were. QR codes are, essentially,…

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Bank Audi rolls out first time ever QR code campaign

Bank Audi, Lebanon’s largest bank in terms of both customer deposits and total assets, has long embraced technological advancements, integrating them into their services for the betterment of their customers. They are now turning to QR codes to accomplish this aim with a new interactive service. Bank Audi is the first bank in Lebanon to make use of the codes. The new service targets credit and debit cardholders. Customers can scan the codes which will take them to a mobile website that will let them customize their cards. That is…

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