London’s first Temaki Sushi restaurant is scheduled to open in March of this year. For now, the store is still under construction, but the owners are taking the opportunity to reach out to consumers early. Construction is being concealed behind a vibrant display upon which QR code fish are waiting to be scanned by tech savvy pedestrians. The restaurant, called Yoobi, has launched a campaign to generate hype for the grand opening next month and has begun encouraging smart phone users to scan the code for deals.
Scanning the code will launch a simple mobile game which allows smart phone users to fish for Temaki. Catching a fish will net the player with discounts that can be used during the grand opening of the restaurant. If a fish gets away, players will have another chance to catch a deal when the codes are changed. ico Design, a small design studio based in the UK, will be updating the codes regularly so that everyone has a chance to participate.
QR codes have become a great way for businesses to interact with consumers. Consumers have long responded well to interactive advertisements, especially those incentivizing their participation. Yoobi may continue its use of QR codes after the store opens next month, depending on whether customers want more engagement from the restaurant. Yoobi may be the latest restaurant in London to adopt the QR codes as a way to distribute nutrition information, but that remains to be seen.