Bank Audi, Lebanon’s largest bank in terms of both customer deposits and total assets, has long embraced technological advancements, integrating them into their services for the betterment of their customers. They are now turning to QR codes to accomplish this aim with a new interactive service. Bank Audi is the first bank in Lebanon to make use of the codes.
The new service targets credit and debit cardholders. Customers can scan the codes which will take them to a mobile website that will let them customize their cards. That is not the only thing the bank will be using the codes for, as Randa Bdeir, Head of Electronic Banking & Cards Services notes: “The technology will allow our customers to quickly access information on our products and services.”
The bank has ambitions for the codes, hoping to use them in their growing array of services. By using the codes, the bank can quickly disperse information regarding such services in a way that was never possible in the past. Where traditional advertising could cost millions, QR codes are comparatively inexpensive. The codes will enable the bank to share videos and promotional offers virtually free. The only requirement is that customers must have smart phones with barcode reading applications.
Bank Audi made the announcement at this year’s Arabnet conference, a convergence of companies who have been exploring developing trends in the web industry. Their presence at the conference solidifies what many have considered to be the next step in interactive technology and how they can play an integral role in the business sector.
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