Mobile shopping record broken on Black Friday in US

black friday mobile shopping record

That one day saw an increase of 33 percent in smartphone and tablet based sales in the United States. Adobe released its Black Friday sales figures, revealing that a mobile shopping record was broken this year. With a year over year increase of 33 percent in sales conducted over smartphones and tablets, the United States broke the billion dollar mark that day. In fact, American shoppers spent $1.2 billion over mobile and tablet commerce on Black Friday. That not only broke last year’s mobile shopping record on that day, but…

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Holiday mobile commerce will play a leading role for Americans

holiday mobile commerce shopping

Shoppers are expected to use their smartphones more than desktops when looking for sales. Holiday mobile commerce will be taking the top spot in the United States today as shoppers turn to smartphones. That said, while the majority of traffic is expected to come from mobile devices, desktop users are still behind the most retailer revenue. Predictions say that 53 percent of online shopping traffic will come from mobile devices today. That said, just because holiday mobile commerce is expected to be powerful this year, it doesn’t mean it’s easy…

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Over three quarters of mobile shopping on Thanksgiving was through iOS

holiday mobile commerce shopping

It seems that people using iPhones and iPads are more likely to buy than Android device users. The figures from the Thanksgiving long weekend continue to stream in and when it comes to mobile shopping, it is clear that it was Apple device users who were the most eager to make their initial holiday purchase. In fact, iOS device users shopped a tremendous amount more than Android gadget users when final sales were tallied. According to Custora E-Commerce Pulse analytics report for the opening of the holiday buying season, out…

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Mobile commerce optimized websites performed best on Black Friday

Black friday sales mobile commerce optimized

According to this year’s figures, smartphones and tablets played a very large role on the first day of holiday shopping. Every year, a growing number of people are using their small screen connected devices to comparison shop and to make actual purchases on Black Friday, and this was certainly the case this year, particularly when it came to those that had been mobile commerce optimized for the friendliest experience over those devices. This was the first year that the data made it quite clear that the sites designed for those…

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Black Friday mobile commerce was led by iOS devices

black friday mobile shopping record

Apple’s gadgets took a massive 82 percent share of the purchases on the first day of the shopping season. According to the data that was released by the Digital Analytics Benchmark group at IBM, iOS has once again led the way when it comes to Black Friday mobile commerce, as a series of reports have shown that device owners based on the Apple operating system were far more likely to make purchases than those with Android. Despite the fact that there are far more Android devices being used, they still…

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