Thinking about building your own AR app…

Layar Augmented Reality App

Advances in technology have helped to increase the use of augmented reality (AR) applications in several areas, including teaching, art and business. Many business owners have been looking into the marketing possibilities available to them through AR. Now, thanks to Layar, people may be able to start building their own AR apps. Layar is a Dutch company founded in 2009. They created a mobile browser called Layar, which allows users to find assorted items by use of augmented reality technology. The browser and AR utilize a Smartphone’s GPS, camera, compass…

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New Blackberry comes with AR apps

Blackberry apps mobile

More Smartphone’s are including augmented reality (AR) apps that are preinstalled on their devices. Because Smart phone technology is becoming more advanced; AR applications are widely evolving. Consumers loyal to RIM should be happy to know their next BlackBerry device could feature an AR browser. RIM announced the new BlackBerry Bold (touch and type) device would come preinstalled with Wikitude Augmented Reality browser. This AR browser will be able to Geo-reference information about stores, buildings and other objects in your physical surroundings. The new Smartphone’s have RIM’s latest Operating System…

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Newly released AR apps not only entertain but organize, sell and maybe even save lives!

Mobile App Builder

Augmented reality (AR) applications are starting to be created for use as productivity tools. Most of the AR apps that have been marketed have been games or novelties to entertain the users. Now, a leading technology magazine is showcasing some of the more productive aspects of AR. A few researchers from Miami University have developed ShelvAR, an augmented reality app that can scan a library bookshelf and automatically show which books are misfiled. The app quickly analyzes the call numbers and shows which way the book needs to be moved…

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Qualcomm’s new AR platform gives developers leading edge

A world leader in 3G technology and industry leading performance has just released its Augmented Reality (AR) Platform for Android Smartphone’s’. Qualcomm Incorporated revealed the successful completion of the AR Platform beta program; giving developers immediate access to commercial use and distribution of the product. Qualcomm’s Augmented Reality Platform will offer users a broader range of experiences that inform and engage the consumer. Developers will be able to build interactive 3D events on top of real world images offering high performance, interactive media that supports numerous development atmospheres. This was…

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What part of the puzzle does AR fit in?

Mobile Loyalty Program Marketing

  The rate at which mobile device popularity grew was beyond what most had predicted or expected. The growth and use exploded, and since then developers have been on overtime, trying to keep pace with our demands for more. One product that is finally gaining some traction is augmented reality (AR) applications. Augmented reality (AR) has been around for quite some time, but applications and programs just recently began to get attention. AR is a live direct or indirect view of the physical, real world environment, with computer graphics (or…

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