QR Code Press

Tesco announces the trial use of AR technology

11/19/201111/18/2011 Jennifer Goula

The Tesco retail giant company has announced that it is testing new augmented reality technology that permits the users of mobile devices to view 3D images of products online and in store before a purchase is made. Tesco’s trial augmented reality technology use will allow its shoppers to view three dimensional projections of products before they are purchased using a new system from Kishino, a company in the United Kingdom. The use of the technology involves scanning the product’s QR code using their mobile device’s webcam. The QR codes are…

National Geographic enters the augmented reality field with new mobile app

11/09/201111/09/2011 Stephanie Beck

National Geographic has launched a new mobile application that looks to blur the lines between the physical and digital worlds. The app uses augmented reality to bring exotic animals to life, allowing people to interact with them in a number of different ways. Augmented reality technology has been gaining a great deal of support in the marketing world due to its knack for making advertising much more immersive and engaging. Consumers have responded well to the recent deployment of augmented reality initiatives, which has encouraged companies and organizations to make…

InsideAR 2011 conference shows of head-mounted system and DIY AR platform

10/04/201110/04/2011 John Montgallo

Last week’s InsideAR 2011 conference held in Munich, Germany, and hosted by Metaio, a technology company specializing in augmented reality, brought to light some of the most innovative developments to come to augmented reality ever. Augmented reality technology has always been leaps and bounds ahead of conventional hardware, limiting the use of the technology a great deal. Now, however, hardware technology is advancing at a much more rapid pace than it had been two decades ago, enabling developers to push the boundaries of technology and find out what augmented reality…

Sony using augmented reality to help sell televisions

08/24/201108/24/2011 Stephen Vagus

Companies often use augmented reality as a selling point, hoping to entice tech-minded consumers to make a purchase. Sony is taking the same approach to sell their more of their TV’s. The TV’s themselves have no capacity for augmented reality, instead Sony is launching a campaign that will leverage the technology in helping consumers find the right television for their homes. Augmented reality has been used in marketing campaigns before, but no company has ever used the technology to tell their customers exactly what to buy based on the space…

Occipital looks to usher in a new generation of augmented reality

08/14/201108/14/2011 Stephen Vagus

Occipital, an ambitious computer software company based in California, has recently finished their latest phase of fundraising efforts, netting more than $7 million in funding that will be used for the development of next-generation augmented reality technology. The company is well known for their RedLaser barcode scanning app, which was released last year. Occipital is expanding its repertoire into augmented reality, believing that the technology is the next step in the evolution of computer technology. Occipital’s next venture will be based upon their 360 Panorama app, which captures panoramic images…