Augmented reality mcommerce Archives

Augmented reality CV show performance used for Volvo Trucks

03/20/201303/19/2013 Jennifer Goula

The auto manufacturer used mobile marketing technology to draw attention to its products and vehicles. Volvo Trucks has become one of the first vehicle manufacturers to use augmented reality technology in order to help to promote its vehicles and their various features and products. They made their very first move of this nature as a part of their presence at an industry show. The CV Show presence that Volvo with a Hall 5 stand provided visitors with an interactive experience through augmented reality. The AR technology provided those visitors with…

Augmented reality shopping experience launched by IBM

03/08/201303/06/2013 John Montgallo

The technology manufacturer has released the software to help consumers to discover the right products. A brand new smartphone app has just been launched which uses augmented reality to help provide shoppers with detailed information about the products that they see within physical stores, simply by aiming smartphones at the packages and viewing them through the screen. This software first became available in the United Kingdom and will soon be available in the United States. According to IBM Research project manager, Amnon Ribak, based in Haifa, Israel, this new application…

Augmented reality stores fill the space in vacant lots

02/22/201302/21/2013 John Montgallo

augmented reality grocery store supermarket

Empty urban spaces in China are being used by companies for mcommerce to enhance food sales. Augmented reality is being used in a unique way in China in order to help to transform vacant lots into a much more practical and usable space by taking advantage of the opportunity to sell groceries. These spaces are often a struggle for cities around the world, but technology could change that. While some cities deal with these empty spaces by allowing urban gardeners to practice their art, China is providing the largest food…

Augmented reality application from Amazon boosts live scanning capabilities

12/13/201212/13/2012 L. Green

The Flow AR app for Android devices provides the ability for multiple products and text to be scanned. Amazon’s Flow augmented reality app functions by hovering the mobile device camera feature over a product, such as a Blu-ray or a book, so that the online retailer can retrieve that item’s information. The A9 subsidiary of Amazon has said that the new Android version of flow has much greater capabilities. For example, its augmented reality app version is based on a much faster system that is capable of scanning several items…