Tag: augmented reality developers

ERA Real Estate adopts augmented reality to connect with potential homebuyers

Sam Lambert
Real Estate Mobile Marketing

Augmented reality has gained a foothold in the real estate industry. The industry has been growing more attuned to technology over the past few years, attempting to utilize emerging technologies to catch the attention of potential clients who are inseparable from their mobile devices. Realtors were one of the earliest users of QR codes. The popularity of the codes today is partly due to the extensive use they saw in the real estate industry. Though augmented reality is already quite popular, realtors may be able to find new ways to…

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Online clothing giant Mr Porter launches augmented reality treasure hunt to celebrate first anniversary

Stephen Vagus
QR Code Scavenger Hunt

Mr Porter, an expansive online clothing retailer, has launched a new campaign to celebrate its first anniversary. The company will kick off an interactive treasure hunt later this month to mark the occasion. The hunt will span five cities around the world. These cities will be Sydney, New York City, London and Hong Kong. What makes the treasure hunt interactive is its use of augmented reality. Using the Goldrun application, participants will be able to track down digital clues that could help them win prizes from Mr Porter. The application…

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Microsoft Research’s Beamatron hints at the possible future of augmented reality

John Montgallo
Beamatron

Developers from Microsoft Research, the development wing of Microsoft that focuses on emerging technologies, have been experimenting with a new system they call Beamatron. The system uses the Xbox 360 Kinect motion-capture camera to help generate digital images that are projected onto a physical surface using augmented reality. In this sense, the Beamatron system lives up to its name. Developers believe that the system could have significant implications for a variety of industries, especially communications, where the system could be used to facilitate holographic communications between people. Currently, the Beamatron…

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Holiday Inn London launches augmented reality campaign ahead of the 2012 Olympic Games

Jorge Gonzalez
Augmented Reality Video6

Holiday Inn London is claiming the title of world’s first augmented reality hotel. The expansive hotel chain has teamed with augmented reality developer Aurasma to launch the Holiday Inn Olympic STAY YOU Campaign. The campaign brings together some of the British athletes that will compete in this year’s Olympic Games, which will be held in London. Holiday Inn is preparing for the event by giving those visiting the country to view the Olympics a chance to see Olympic athletes in their own rooms. These will only be digital representations, of…

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NASA looks to make aviation safer with new pair of augmented reality glasses

Jorge Gonzalez
Military training with augmented reality

NASA announced this week that it is developing a pair of augmented reality glasses. The agency joins a number of companies looking to use the technology in the same way, including Google. Unlike its potential competitors, the agency will not be developing these glasses for a commercial market. Instead, the glasses will be available to pilots and those in the aviation industry. They are being designed to prevent the most dangerous hazards pilots face when landing and taking to the air. Fog is a very common and significant threat in…

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